Psychographic data can provide deep customer insights and boost your marketing efforts. Let’s explore what psychographic segmentation is and how to use it.
In this article, we’ll go over what audience segmentation is, learn about why it’s crucial to have in your business, and how you can best implement it.
Segmentation in email marketing leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers
Segmentation is key if you want to send emails that make money. This post examines three segmented email marketing campaigns and why they are effective
By now you’re an LTV optimization wizard. You know how to calculate LTV, you’ve got a bunch of awesome email campaigns setup and you’re keen
Everyone wants to feel appreciated and recognized, and your customers are no different. Loyalty programs encourage engagement and reward your most loyal fans, all while
If you’re here right now, I’m willing to bet that your SaaS company offers a free trial. In fact, free trials are prevalent enough that
Post-purchase emails continue building the relationship after the sale, and can do a lot to inform how a customer feels about your company’s experience. It’s
Once you’ve acquired a customer and built up the relationship, you open up the opportunity to sell them related items or features. Today we’re exploring