Integrations

Connect Vero with Webhooks

Use webhooks to collect data from Vero and analyse message interaction data alongside your complete business data.

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About Webhooks

Webhooks are one of a few ways web applications can communicate with each other. They allow you to send real-time data from one application to another whenever a given event occurs.

About Vero

Vero helps you send behavioral and transactional emails. Our emails are data-driven, so you're never guessing when to send an email or who to send it to. Trigger a coupon when a customer views a product twice, or help a new user get started when they download your software.

Connecting Vero via Webhooks helps your team do more

Vero can send all message events, including sent, delivered, opened, clicked, bounced, unsubscribed to a webhook you provide. This enables you to capture and save the data in your own database or data warehouse.

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Custom insights

Using a BI tool, like Mode or Looker, you can then query all your customer data and build custom reports that can give you the insights important to your specific business.

Trigger this and that

You can also use Webhooks to power integrations in various tools. Using Zapier and other middleware, you can catch Vero's webhooks and use them to power new functionality.

Make decisions with greater clarity

By combining message interaction data with all of your business data

Triggers
{
  "sent_at":1435016238,
  "type":"sent",
  "user": {
    "id":123,
    "email":"steve@getvero.com"
  },
  "campaign": {
    "id": 987,
    "type":" transactional",
    "name":" Order confirmation",
    "subject":" Your order is being processed!",
    "trigger-event":" purchased item",
    "permalink":" http://app.getvero.com/view/1/341d64944577ac1f70f560e37db54a25",
    "variation":" Variation A"
  },
  "message_id": "20190730123456.1.1B72E094173067F0F@veromail.com"
}
{
  "opened_at":1435016238,
  "user_agent":"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; Trident/5.0)",
  "type":"opened",
  "user": {
    "id": 123,
    "email": "steve@getvero.com"
  },
  "campaign": {
    "id": 987,
    "type": "transactional",
    "name": "Order confirmation",
    "subject": "Your order is being processed!",
    "trigger-event": "purchased item",
    "permalink": "http://app.getvero.com/view/1/341d64944577ac1f70f560e37db54a25",
    "variation": "Variation A"
  },
  "message_id": "20190730123456.1.1B72E094173067F0F@veromail.com"
}
// User created
{
  "type":"user_created",
  "user": {
    "firstname": "Steve",
    "company": "Vero",
    "role": "Bot",
    "id": 123,
    "email": "steve@getvero.com"
  }
}

  // User updated
  {
  "type":"user_updated",
  "user": {
    "id": 123,
    "email": "steve@getvero.com"
  },
  "changes": {
    "_tags": {
      "add": ["active-customer"],
      "remove": ["unactive-180-days"]
    }
  }
}
{
  "delivered_at":1435016238,
  "type":"delivered",
  "user": {
    "id":123,
    "email":"steve@getvero.com"
  },
  "campaign": {
    "id":987,
    "type":"transactional",
    "name":"Order confirmation",
    "subject":"Your order is being processed!",
    "trigger-event":"purchased item",
    "permalink":"http://app.getvero.com/view/1/341d64944577ac1f70f560e37db54a25",
    "variation":"Variation A"
  },
  "message_id": "20190730123456.1.1B72E094173067F0F@veromail.com"
}
{
  "clicked_at":1435016238,
  "user_agent":"Mozilla/5.0 (compatible; MSIE 9.0; Windows NT 6.1; Trident/5.0)",
  "type":"clicked",
  "user": {
    "id": 123,
    "email": "steve@getvero.com"
  },
  "campaign": {
    "id": 987,
    "type": "transactional",
    "name": "Order confirmation",
    "subject": "Your order is being processed!",
    "trigger-event": "purchased item",
    "permalink": "http://app.getvero.com/view/1/341d64944577ac1f70f560e37db54a25",
    "variation": "Variation A"
  },
  "message_id": "20190730123456.1.1B72E094173067F0F@veromail.com"
}
{
  "bounced_at":1435016238,
  "bounce_type":"hard",
  "type":"bounced",
  "user": {
    "id": 123,
    "email":" steve@getvero.com"
  },
  "campaign": {
    "id": 987,
    "type": "transactional",
    "name": "Order confirmation",
    "subject": "Your order is being processed!",
    "trigger-event": "purchased item",
    "permalink": "http://app.getvero.com/view/1/341d64944577ac1f70f560e37db54a25",
    "variation": "Variation A"
  },
  "message_id": "20190730123456.1.1B72E094173067F0F@veromail.com"
}
{
  "unsubscribed_at":1435016238,
  "type":"unsubscribed",
  "user": {
    "id": 123,
    "email": "steve@getvero.com"
  },
  "campaign": {
    "campaign_title": "Order confirmation",
    "series_title": "Order Tracking",
    "message_id": "20190730123456.1.1B72E094173067F0F@veromail.com",
    "email_subject": "Your order is being processed!",
    "variation_name": "Control",
    "template": "Order Template"
  },
}

Access the insights important to your business

With Zapier and Vero together, when it comes to messaging if you can dream it, then you can build it.

Zapier's no-code interface enables anyone on the team to send data to Vero, whether technical or not, from thousands of business applications. Empowering you to unlock more data and streamline your customer experience, the Vero Zap helps your team to move faster, test more ideas, personalize at a more granular level and deliver great products.

Access the insights important to your business

Vero helps marketing and engineering teams scale personalized customer messaging

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