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Release notes widget
7 Jun, 2018

7 June 2018

We’ve moved our release notes!

You’ll now find a handy little widget in your Vero account which will notify you when we release an update to Vero. It gives you access to a quick view of all our latest updates, including new features and small changes. It also includes a link to give you the full details of each release.

Release notes widget

Log in to your account and check out the latest changes. You can also read about Vero’s new and upcoming features on our blog.

Vero webhooks pipeline
11 Jan, 2018

11 January 2018

To kick off 2018, we’ve revamped the Reports section in Vero! It’s now sporting a smoother UI and additional filters that will enable you to access your campaign data with greater granularity. We’ve also improved the robustness of our webhooks to help you join up your data from Vero with the rest of your data, giving you access to the insights that are important to your specific business.

What’s New

Vero Reports UI

Custom date ranges

Previously you could view your campaign results for 7, 30 and 90 day windows – with this latest update you can select your own beginning and end dates. The results will include:

  • aggregate data for the date range you’ve specified
  • a breakdown of engagement data day-by-day, both charted and tabulated
  • total and unique clicks on each individual link within that time range

Support for variations and languages

You can now drill down from the campaign level of Reports and see individual results for email variations and even languages. You can also filter this view by selecting a custom date range.

A total overview of your campaigns

Many of you requested an overview report of your sends across all of your campaigns, both so you can track total send volume over time and fluctuations in engagement. With this release you can do just that!

A smoother UI

The UI for Reports has now been brought into line with the rest of our UI, built on top of a modern Javascript framework. You should find navigating reports and moving back-and-forth from other components in our application a lot faster now.

Full details of the new reporting features are available in our support documentation.

What’s Improved

Custom Reports

To help each of our customers access the insights that are important to their specific business, we’ve also focused on improving the robustness of our webhook pipeline. Many of our customers now set up their data flow like so:

Vero webhooks pipeline

Vero’s integrations with Stitch Data and Segment allow you to extract, transform and load (ETL) all of the data that Vero generates from your campaigns to Redshift, Google Big Query and other data stores with “one-click”.

As per our webhook documentation, Vero will send a webhook for all of the data that originates from a Vero campaign:

  • Email delivered
  • Email failed
  • Email opened
  • Email clicked
  • Email converted
  • Joining up your email campaign data with other data (such as internal application usage and payment information) in your data warehouse will provide you with a more complete and accurate data set.

    Using a BI tool, like Mode Analytics, you can query your data and build custom reports that are important to your specific business. Imagine querying whether customers with higher negative churn two years into their usage of your product read your newsletters weekly. This sort of specificity requires joining data stores. With the strength of data stores like Redshift, Big Query and Snowflake, we are committed to ensuring you can build these queries by giving you your data as quickly and with as much granularity as possible.

    The ideal workflow

    Vero’s internal reporting feature is designed to help you:

    • Monitor the overall results for key email campaign metrics
    • Chart and export day-by-day metrics for your campaigns to understand the fluctuations of results over time, particularly for automated campaigns
    • Understand how each email within a series drives different results
    • Review results from one campaign to the next, ensuring consistency and stability
    • Compare the results of A/B tests you conduct using Vero
    • Compare the results of different languages within a specific campaign

    Our webhooks enables you to join your data in Vero with other data, such as payment information, to get an even more specific picture of the results your campaigns drive.

    We will continue to work on integrations and documentation to support these use cases as the technology in this space continues to improve.

    If you have any questions about reports or how to use Vero’s webhooks with your own data pipeline, drop us an email at support@getvero.com. We’d also welcome your feedback and ideas.

16 Mar, 2017

16 March 2017

Coming up to the end of our first quarter in 2017 we have a couple of really great product announcements to make.

What’s New

Events Manager

Today we’re happy to announce that our new event manager is available to all customers. This whole new section in Vero gives you the ability to view and analyse your schema of incoming events. See which events trigger your campaigns, create placeholder events and even fire test events to help you debug and test out your email workflows. This feature represents our commitment to ensuring your data is transparent and easily accessible in Vero. We have even more to come. While this is still a beta release, we have made it available to everyone and think it is ready for the prime time.

Check out the events manager and let us know what you think by completing our feedback form or getting in touch with support.

What’s Improved

Customer search improvements

Searching for a customer is now faster and more accurate throughout the app. You no longer need to search for the full ID or email address to receive results, partial searches now also work.

Better support for RTL content

Email content and subject lines now support Right-to-Left written content (for languages such as Arabic). These changes are reflected not only in the emails being sent out but also in the previews so you can see exactly what the content will look like. Note: we cannot guarantee that the recipient’s email client will support RTL content but have done our best to send it in the correct format.

Fixes

  • fixFixed an issue where campaigns could not be renamed.
  • fixCustomer profile ‘last seen’ statement has been corrected to show when the customer was ‘first seen’.
  • fixBatch send estimates no longer show confusing minus number estimates.
  • fixFixed an issue where commas in label names were stopping campaigns from saving.
  • fixA rare issue where trigger events could not be changed on a campaign was fixed.
  • fixFixed an issue where liquid code was not being rendered correctly in the email content preview when using comparison operators.
  • fixThe invite a team member page has been updated to match the look and feel of our login and sign up pages.

Coming Up

  • soonReports Beta. We will be running a beta program of the updated reports section very soon. Our intention is to let you opt in or out of the new reports whilst in beta. Stay tuned.
6 Feb, 2017

6 February 2017

What’s New

Alpha testing a new reporting engine

The main thing we’ve been working on this sprint is finalising a new reporting UI. This UI is designed to give you increased flexibility. For example, it is possible to run non-standard reports based on specific calendar dates.

The new reports also provide an overview of your entire account’s performance before letting you dive into specific campaigns, variations and language versions. You can select each of these variables as you wish.

We’re currently testing the new reports internally before rolling them out to a select group of customers. We hope that these reports will enter public beta in the next month. Our intention is to let you opt in or out of the new reports whilst in beta.

We’re excited by this release.

What’s Improved

Updates to archive behaviour

To reduce the risk of losing track of active campaigns, we have made an update to how campaign archiving. It is no longer possible to archive a campaign if it is “Live” or”Scheduled”. If you try to do so, you will be asked to pause or unschedule the campaign first.

One-click Segment.com integration

This one is predominantly for new customers. When logging into Vero for the first time, new customers can now connect Vero to their Segment.com account in a single click. This makes it even easier for Segment customers to start using Vero.

Fixes

  • fixThere were several broken links in the Vero “Settings” area. We’ve fixed each of these.
  • fixIn our last sprint we released a complete overhaul to the customer profile screen. Several CSS and other bugs were reported. All critical bugs have been resolved. We will continue to squash bugs as they come in so please email us if you see anything.
  • fixThe modal windows used in our new campaign editor were not operating correctly every time. This has now been fixed.
  • fixWe patched a bug that prevented base template changes being reflected in campaigns using that template. This only manifested in scenarios where the template had no vero-editable tags.
  • fixWe added some extra validations to the campaign scheduler to ensure that campaigns with invalid conditions cannot be launched.
  • fixAdding events from the trigger section of campaign has returned after a short sabbatical.

Coming Up

  • soonWe’re currently working on a new “events manager” that will give you clear insight into the user properties and events you have stored in Vero. The goal of this new tool is to help you ensure the data available in Vero is consistent and complete.
16 Jan, 2017

16 January 2017

Over the Holidays we’ve been hard at work finalising a few new releases and improvements to set 2017 off with a bang. Here’s to a great year ahead.

What’s New

Campaign builder overhaul goes live

Throughout December we’ve been testing and tweaking a completely new flow for creating email campaigns. Thanks to all the customers that were involved in our beta of this feature.

Every Vero customer now has access to the updated campaign builder workflow. We’ve redesigned the process for creating a campaign from the ground up, whether it’s a Newsletter, Behavioral or Transactional email. At first glance this looks like a superficial change, but there has been a lot of work behind the scenes and this is truly the first step in a process of iteration toward supporting more complex campaign types, more campaign outputs (beyond email) and helping your Engineering, Product and Marketing teams collaborate effectively when designing and deploying email campaigns.

Our aim was to increase the speed of the entire campaign creation process, reduce errors at launch time and make it easier to understand who will get an email. We hope this halves the time it takes you to create campaigns and ensures you never have any issues.

We would love to hear your feedback on this new workflow so if you have any questions, thoughts or ideas please do get in touch.

Customer profile overhaul goes live

In our last update we mentioned we’d updated the customer profiles page and that this would be live for everyone shortly. We’re pleased to announce that this is now the case!

The new customer profiles are faster, with less steps to navigate, and provide a clearer view of your customers’ data and their actions.

What’s Improved

Better visibility of A/B variations

For those of you who have early access to the new campaign builder, we have made a number of improvements based on your feedback and ideas. One of those is the ability to see how many A/B test variations are attached to a given campaign without specifically visiting to the A/B testing page. This will help you ensure you have added and verified the contents of each active Variation.

Tags on campaigns are now called ‘labels’

To save confusion with customer ‘tags’ (seen in the customer profiles and added via the API) we have renamed campaign tags to ‘labels’ which more accurately reflects what you use them for – to help categorise your campaigns.

Faster segmentation and processing

Throughout 2016 we migrated several data stores and made adjustments to our data schema to ensure Vero is more scalable and fault tolerant. Segment calculation has improved markedly over the last several months (we track it internally). In the last two weeks we migrated the first of two final migrations to ensure we can meet our growth demands this year. This paves the way for a faster Vero – we’re excited for the impact this should have on our UI and your day-to-day experience, as well as the stability of our backend.

Fixes

  • fixWe’ve fixed a bug that made it impossible to archive a recurring newsletter.
  • fixAdded the ability to specify a dynamic custom name in the recipient field using liquid such as (e.g. {{user.firstname}}).
  • fixWe’ve improved the speed of the Vero UI for customers who have a large number of tags.
  • fixAdjusted the way styles are included in emails. Previously CSS styles that could not be inlined were discarded. These styles are now kept in the (not the), improving support for more advanced email editors.
  • fixYou can now preview an archived email campaign.
  • fixImproved the visibility of breadcrumbs when navigating the campaign editor and added a notice to let you know if the campaign you are editing is “live” (not a draft or paused).

Coming Up

  • soonOne of the areas we’re currently focusing on is the speed of the Vero UI. We are now in a position to make headway in this area, thanks to the work of our infrastructure team in 2016.
  • soonWe had some very frustrating reports of CSV imports operating incorrectly in December 2016, in particular when adding tags to customer profiles. We have already made several changes that have reduced the incidence rate of this bug, but we are not yet happy this has been resolved. We have increased our reporting and monitoring over this function and our Operations and Engineering Teams will not rest until this is resolved.
8 Dec, 2016

8 December 2016

As we begin to close out 2016 we are still hard at work improving the core experience of Vero. Here’s what we’ve been working on over the last couple of weeks.

What’s New

Customer Profiles

We think the best experiences are built by people who have the ability to empathize with their users. Because of this, we’ve redesigned how we represent people in Vero. People will now feel more like, well, people. We’ve also unified multiple pages into a single view which should make understanding your users and their behaviour a more enjoyable experience. You can expect to see these changes in the next week or two as we begin moving accounts over.

Progress on new campaign flow beta

Based on requests over the last two weeks, we have now enabled the new campaign flow for the first batch of Vero customers. We’re excited to hear your feedback and hope that this new update saves you a lot of time building and editing workflows, as well as troubleshooting configurations. Over the next two weeks we will enable this for more and more customers as we work to ensure a smooth transition for all – we hope to have this done by Christmas.

What’s Improved

Hidden “vero-editable” tags

You can now create vero-editable HTML elements that are hidden but still editable via our content editor. Useful for things like hiding preview text in email clients.

Rollout of faster event-based segments

We have now fully rolled out the current migrations enabling faster calculation times on segments across all customers. This should make calculating segments faster and easier than ever.

What’s Fixed

  • fixWe’ve added back in the ability to refresh live segments when you need it.
  • fixEmail addresses are now properly reset on campaigns when removing them from your account.
  • fixWhen editing email content in a series you will only see a live status warning if the entire campaign is live.

Coming Up

  • soonWe’ve made good progress on our prototypes for a tool to help you view and manage the events you track, and their data schema. We’re talking to several customers this week about what we’re building, ensuring it meets the needs of customers.
  • soonWe’re making steady progress on a completely new UI for our campaign reports, enabling more accurate and detailed reporting: we know this will help so many of you.
  • soonA large improvement to our backend – whilst unseen this prepares us to handle 10x our current volume, leveraging Cassandra even further.
21 Nov, 2016

21 November 2016

One of our internal goals at Vero is to be more transparent with what we spend our time on, and what we plan to spend our time on.

We realise that we haven’t done a great job of sharing our vision this year, so we are taking steps to be more open about our thoughts and efforts. From today we will be writing up release notes (like the below) approximately every two weeks, and publishing more detailed posts explaining major releases.

In each release we will also outline some of our plans for the upcoming weeks and months, which should give you more insight into what improvements you can expect in the future.

What’s New

Our Campaign Flow redesign enters beta

Earlier this year we began the process of redesigning our entire campaign creation process, from audience selection to content creation. The content editor we released over the last few months was the first component of this process, and this release is the second piece of the puzzle. This release achieves three key goals:

  • It is faster, thanks to our Ember-powered front-end. We are sure you’ll notice the difference.
  • An improved design that feels more robust and leaves less room for error.
  • Most importantly, it paves the way for larger shifts in workflow and campaign management (we’ll write more soon).

If you are interested in joining the beta, email us. Note, you can leave the beta at any time and return to the traditional flow.

new-campaign-flow

Event-related Segment Calculation Speeds

We’ve finalised some engineering improvements to our segmentation backend. Segments using events or event data will now calculate in around 10% of the time they used to, or less. This has now been released to 80% of our customers, and we’re rolling the rest out in the next two weeks.

This not only affects the segments themselves, but Newsletters using those segments. One of our goals for this quarter is to optimise this further. If you’d like to hear more about the technical implementation, feel free to email us – one of our engineers will gladly blow your mind :boom:. We hope to share more about our approach in the future via our blog.

Auto Plain Text

We now auto generate plain text on HTML emails by default. You can preview customize the plain text being generated by by switching to the “Plain text” tab in the content editor.

Fixes

  • fixSome emails with attachments were experiencing delivery problems. Attachments are now working 100% of the time.
  • fixOccasionally a verified account was behaving as if it were unverified. This has been squashed.
  • fixThe View Report link on a campaign now actually goes to the specific report for the campaign in question :sweat:, not to the Reports Overview.
  • fixYou can now clone a campaign that has no conditions.
  • fixSetting a delivery account can be done on recurring newsletters without error.
  • fixFixes to campaign sorting. They now sort by type then creation date by default.

Coming Up

  • soonAn easier way to view and manage the events you track, and their data schema – this will build confidence in the data you are sending to Vero.
  • soonA faster, more detailed view of each customer profile.
  • soonContinued speed and reliability improvements. We’ve moved forward leaps and bounds in Q2 and Q3 and we want to invest in this to ensure we’re setup for 10x growth.
12 Jul, 2016

12 July 2016

  • feature Edit and preview templates at the same time. With our recently redesigned template editor we’ve made it much easier to edit HTML templates with a split view that instantly updates your preview as you code. This update paves the way for a related update you will see very soon. Our brand new campaign content editor is being rolled out to groups of customers. Expect to see this very soon.
  • update As you may have already noticed, we have updated the main sidebar in Vero. With the smaller and simplified sidebar you now get more space to see your main content. Switching projects has also been streamlined and search has had a makeover. More than anything else, updating the sidebar is an important improvement that makes way for a number of exciting updates we have coming over the next two months.
  • update Speed, speed and more speed. On our journey to having a fully Ember.js-driven front end, we have managed to speed up the transition between major components of Vero. There is also a new loading bar to give some feedback when changing URL’s, but blink and you may miss it ;).
  • update The Import/Export page has been rebuilt using Ember.js – it might not look any different but under the hood it’s brand new.
  • update We’ve got speed on the mind. All segments using the ‘has opened’ condition are now using faster data stores, resulting in a 100x performance boost for some customers.
  • update Our status page has been updated to include a more detailed breakdown of how Vero is operating. If there are any issues with Vero you can quickly see what is affected. You can also see our API response times. Check it out at status.getvero.com.
  • update Our 404 and 500 pages have seen a long overdue update. We hope you never see these pages but if you do we hope they make you smile.
  • fix Corrected a misleading label on the campaign series page. It is now much clearer when each email in a series will be sent.
  • fix Switching projects is less likely to return a 404 with a fix made to redirects.
  • fix Fixed an issue with email previews that prevented changes being displayed in certain edge cases.
  • fix Infinite loops may sound cool, but at Vero we’re not big fans. We squashed a bug that occurred in rare cases with large, intertwined segments. This bug was causing some segments to take far longer than expected to save.
14 Apr, 2016

14 April 2016

  • update We’ve just released a huge infrastructure upgrade that means we can send campaigns three times faster than previously. This is a great moment, and means we can help you get your emails to your customers faster and more accurately. We have more upgrades coming here too!
  • update You can now turn open tracking and click tracking on and off for any campaign, individually. Useful for those advanced use cases!
  • update Improved our internal IP and tier monitoring tools. These help us monitor all customers’ domain setups and delivery and open rates to make informed decisions that keep your emails in your customers’ inboxes.
  • update Tweaks to queue management, isolation and redundancy so that we can process your segment updates faster, update our UI caches faster and generally improve Vero’s backend. This included refactoring on some heavy queries across our processing queues. We’ve taken some of our learnings from scaling emails and applied them to other parts of our infrastructure.
  • feature We’ve released a brand new interactive getting started checklist. Long time customers won’t get a chance to use it, but it’s super helpful for new Vero customers to get up and running with their first campaigns.
  • feature We’ve just launched a private beta of a new Preference Management tool. You can now let your customers manage their subscription to individual streams of email. Your new toolkit includes the ability to insert one-click preference unsubscribe links in your campaigns.
  • fix We made an adjustment such that Recurring Newsletters now default to the timezone you’ve selected as the default in your Project, rather than UTC. This keeps things consistent with newsletters in general.
  • fix Upgraded Ember.js to the latest version as we further the components of Vero served clientside. This was a necessary upgrade for the Ember.js we’re rolling out over the next three months.
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