Data-driven marketing can be sophisticated, but that doesn’t mean it has to be complex. Email is a medium that tends to get overcomplicated. It’s understandable

Your customers are inundated with hundreds of messages every day. The signal to noise ratio is lower than ever. But somehow, a handful of businesses

Customer retention emails are designed to help customers understand the value of a product, prompt engagement, and reduce churn rate. In this article, we take

Segmentation in email marketing leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers

One thing we often hear is, “How can I learn more about my customers?” Today, we have a really good answer to that question. Given

This post originally appeared on the Unbounce blog and is being republished with permission. Marketing doesn’t end after the conversion. In fact, that’s where it

Our blog posts are normally loaded with examples and screenshots. Not today. Why? Because hardly anyone is using the replenishment email strategy. If you sell

There are about six million articles on the Internet that offer email marketing tips. Most aren’t very good. Read a few of them and you’ll

This post originally appeared on the Buffer blog and is being re-published with permission. Digital marketers are all stars. You have your hands full with