The success of your customer onboarding flow relies heavily on the first few touches, and it starts with your welcome email. What is a welcome
Data-driven marketing can be sophisticated, but that doesn’t mean it has to be complex. Email is a medium that tends to get overcomplicated. It’s understandable
For all the talk of personalization in email marketing, there’s little discussion about dynamic content. Marketers have been inserting basic customer metadata – names, ages,
Your customers are inundated with hundreds of messages every day. The signal to noise ratio is lower than ever. But somehow, a handful of businesses
Customer retention emails are designed to help customers understand the value of a product, prompt engagement, and reduce churn rate. In this article, we take
Segmentation in email marketing leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers
One thing we often hear is, “How can I learn more about my customers?” Today, we have a really good answer to that question. Given
This post originally appeared on the Unbounce blog and is being republished with permission. Marketing doesn’t end after the conversion. In fact, that’s where it
Our blog posts are normally loaded with examples and screenshots. Not today. Why? Because hardly anyone is using the replenishment email strategy. If you sell