Data-driven marketing can be sophisticated, but that doesn't mean it has to be complex. Email is a medium that tends to get overcomplicated. It's understandable…
Behavioral Email
Beyond Event Tracking: How to Insert Dynamic Content in Your Emails
For all the talk of personalization in email marketing, there's little discussion about dynamic content. Marketers have been inserting basic customer metadata - names, ages,…
You Don’t Have to Send So Many Emails
Your customers are inundated with hundreds of messages every day. The signal to noise ratio is lower than ever. But somehow, a handful of businesses…
15 Retention Emails to Reduce Churn and Keep Your Customers Happy
Email isn't the only way to retain customers but it's low-hanging fruit for most businesses. While most customers stay for a great product and exceptional…
How We Use Segmentation to Send Better Emails
Segmentation leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers don't invest enough…