The success of your customer onboarding flow relies heavily on the first few touches, and it starts with your welcome…
Behavioral Email
Data-Driven Ways to Personalize Product and Marketing Emails
Data-driven marketing can be sophisticated, but that doesn’t mean it has to be complex. Email is a medium that tends…
Beyond Event Tracking: How to Insert Dynamic Content in Your Emails
For all the talk of personalization in email marketing, there’s little discussion about dynamic content. Marketers have been inserting basic…
You Don’t Have to Send So Many Emails
Your customers are inundated with hundreds of messages every day. The signal to noise ratio is lower than ever. But…
15 Retention Emails to Reduce Churn and Keep Your Customers Happy
Email isn’t the only way to retain customers but it’s low-hanging fruit for most businesses. While most customers stay for…
How We Use Segmentation to Send Better Emails
Segmentation in email marketing leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for…
How to Collect Customer Feedback with Email
One thing we often hear is, “How can I learn more about my customers?” Today, we have a really good…
Email in the Product Loop
Customer experience is more holistic than most businesses account for. The product loop – a phrase that helps put customer…
Triggered Retention Emails That Keep Customers Engaged
This post originally appeared on the Unbounce blog and is being republished with permission. Marketing doesn’t end after the conversion.…