Segmentation in email marketing leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers…
Behavioral Email
How to Collect Customer Feedback with Email
One thing we often hear is, "How can I learn more about my customers?" Today, we have a really good answer to that question. Given…
Email in the Product Loop
Customer experience is more holistic than most businesses account for. The product loop - a phrase that helps put customer experience in perspective for online…
Triggered Retention Emails That Keep Customers Engaged
This post originally appeared on the Unbounce blog and is being republished with permission. Marketing doesn't end after the conversion. In fact, that's where it…
The Replenishment Email: An E-Commerce Hack Guaranteed to Drive Sales
Our blog posts are normally loaded with examples and screenshots. Not today. Why? Because hardly anyone is using the replenishment email strategy. If you sell…