We get a lot of questions on how to send better emails. Chris Hexton and I typically answer them via email, Twitter, webinars and live

This post was written by our friend Sujan Patel, VP of Marketing at WhenIWork.com. You’ve fought hard. You’ve fought hard to get people on your

We received so much positive feedback on our first email marketing Q&A that we decided to do it again. The idea is simple: Anyone can

How are you going to become a better email marketer in 2015? There’s plenty out there on email strategy but the success of an email

This article is adapted from our recent webinar with KISSmetrics. Watch the video presentation here and check out the slides here. “Having a poor onboarding

The Jackson 5 said it best: “Easy as 1-2-3.” You knew they were talking about email marketing right? Seriously though, this is one of the

If you’re sending bulk email, there are only a few ways to increase conversions. You could work on your subject lines, spruce up your copy,

A few months ago, I received this email and this from Airbnb. It is, without a doubt, one of the best emails I’ve ever received.

Vero’s Fusion feature allows you to use more data to create one-to-one personalized emails. I recently heard someone say “before long, A/B testing will be