Transparency is hot right now, but not in email marketing. You can see how many Twitter followers a brand has. Lots of businesses blog about…
Case Studies
How Udemy Generates More Revenue with Smart A/B Testing
Like most "growth hacks," the value of A/B testing has been lost in the rush for game-changing results today. As any experienced marketer or entrepreneur…
Case Study: Evernote’s Simple But Useful Onboarding Emails
How long has "Update the onboarding emails" been on your to-do list? Onboarding is the process of getting new users to "first value" as quickly…
The Art and Science of Turning Free Trials Into Happy Customers
ContactMonkey - an app that brings Salesforce data and email tracking into Outlook and Gmail - recently ran into an onboarding problem. ContactMonkey's Chief Marketing…
How to Build a Profitable Business with Email
Imagine if your product was an email newsletter. Not a tool for selling or a channel for promoting but the actual product that people paid…