Transparency is hot right now, but not in email marketing. You can see how many Twitter followers a brand has. Lots of businesses blog about

Like most “growth hacks,” the value of A/B testing has been lost in the rush for game-changing results today. As any experienced marketer or entrepreneur

How long has “Update the onboarding emails” been on your to-do list? Onboarding is the process of getting new users to “first value” as quickly

ContactMonkey, an app that brings Salesforce data and email tracking into Outlook and Gmail, recently ran into an onboarding problem. ContactMonkey’s Chief Marketing Officer, Alex

Imagine if your product was an email newsletter. Not a tool for selling or a channel for promoting but the actual product that people paid

Amazon has 237 million active customers. If it were a country, it would the fourth-largest in the world. In the United States, Amazon owns a