“Billions and billions served.” It may be the canonical example of social proof. We’ve all seen it and most of us are among the billions

Segmentation in email marketing leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers

There are about six million articles on the Internet that offer email marketing tips. Most aren’t very good. Read a few of them and you’ll

Oli Gardner is smart. The Unbounce co-founder has seen and reviewed more landing pages than anyone on Earth. We were lucky enough to have him

I’ve been hearing a lot about conversion optimization lately. It’s mostly good stuff – writing clear copy, focusing on clean designs, creating a strong value

Vero’s Fusion feature allows you to use more data to create one-to-one personalized emails. I recently heard someone say “before long, A/B testing will be

Last week on the Buffer blog, Kevan Lee wrote something that really resonated with us here at Vero. I’ve got this idea about email marketing,

You’re a smart person. You recognize the value of email marketing, and you’re implementing it in your own business in order to improve conversation rates

After your subscribers open and actually read your email, the next challenge is to get them to convert. In other words, it’s time to take