This week, I'm going to introduce you to analysing your email data using SQL and a Redshift datastore. Using data sent to a Redshift database…
Conversion Optimization
How to Use Social Proof in Email Marketing
"Billions and billions served." It may be the canonical example of social proof. We've all seen it and most of us are among the billions…
How We Use Segmentation to Send Better Emails
Segmentation leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers don't invest enough…
10 Counterintuitive Lessons We’ve Learned About Email Marketing
There are about six million articles on the Internet that offer email marketing tips. Most aren't very good. Read a few of them and you'll…
How to Integrate Vero and SumoMe
SumoMe is the fastest and easiest way to grow your email list. And now SumoMe integrates directly with Vero. This means you can add subscribers…