When it comes to basic data analytics, there are three key things that have changed over the last few years: It is easier than ever…
Conversion Optimization
Email Analytics: Charting newsletter opens
An introduction to analyzing your email data using SQL and a Redshift datastore. Using data sent to a Redshift database from Vero, we'll put together…
How to Use Social Proof in Email Marketing
"Billions and billions served." It may be the canonical example of social proof. We've all seen it and most of us are among the billions…
How We Use Segmentation to Send Better Emails
Segmentation in email marketing leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers…
10 Counterintuitive Lessons We’ve Learned About Email Marketing
There are about six million articles on the Internet that offer email marketing tips. Most aren't very good. Read a few of them and you'll…