Micro conversions are small, but integral steps a customer takes towards one of your business goals. But what exactly are they and why are they important?
Psychographic data can provide deep customer insights and boost your marketing efforts. Let’s explore what psychographic segmentation is and how to use it.
The Net Promoter Score (NPS) is one of the most important metrics for organizations to monitor. But how do you use NPS emails to improve the customer experience? Read our guide to learn more!
In this article, we’ll go over what audience segmentation is, learn about why it’s crucial to have in your business, and how you can best implement it.
By the end of this article, you’ll know what email analytics are and be familiar with specific metrics that you should be tracking for your campaigns.
For marketers looking to optimize on their conversion rates, testing and iterating is a core part of it. Read our guide to learn the ins and outs of A/B testing!
It's not a question of whether you need a DMARC policy, but moreso how quickly you should set one up. Here's a crash course on email authentication.
Single or double opt-in? They’re two sign-up methods that yield very different results. There’s an ongoing debate on the superiority of either method across the web. Which should you choose?
Learn how to load weather, location and other data via APIs into the body of an email and use that data to personalize what a