By the end of this article, you’ll know what email analytics are and be familiar with specific metrics that you should be tracking for your campaigns.
For marketers looking to optimize on their conversion rates, testing and iterating is a core part of it. Read our guide to learn the ins and outs of A/B testing!
It's not a question of whether you need a DMARC policy, but moreso how quickly you should set one up. Here's a crash course on email authentication.
Single or double opt-in? They’re two sign-up methods that yield very different results. There’s an ongoing debate on the superiority of either method across the web. Which should you choose?
Learn how to load weather, location and other data via APIs into the body of an email and use that data to personalize what a
When it comes to basic data analytics, there are three key things that have changed over the last few years: It is easier than ever
An introduction to analyzing your email data using SQL and a Redshift datastore. Using data sent to a Redshift database from Vero, we’ll put together
In 2015 two important trends emerged that everyone working to create great products and customer experiences will be interested in: It is easier than ever
One of the many updates to our email marketing best practices guide is tip #30: Segment on Signup. We used Strava as an example. The