When it comes to basic data analytics, there are three key things that have changed over the last few years: It is easier than ever

An introduction to analyzing your email data using SQL and a Redshift datastore. Using data sent to a Redshift database from Vero, we’ll put together

In 2015 two important trends emerged that everyone working to create great products and customer experiences will be interested in: It is easier than ever

One of the many updates to our email marketing best practices guide is tip #30: Segment on Signup. We used Strava as an example. The

Automation is changing the way marketers do business. Sadly, it’s also affecting customer experiences for the worse. Autoresponders – email campaigns that are triggered by

Data-driven marketing can be sophisticated, but that doesn’t mean it has to be complex. Email is a medium that tends to get overcomplicated. It’s understandable

Don’t make the mistake of prioritizing one time zone over another. Most marketers approach email timing this way and it’s far less than ideal. They

Segmentation in email marketing leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers

Alexis Dubief is the founder and editor of the extremely popular parenting blog Troublesome Tots, where she provides resources to help kids sleep better. She