Automation is changing the way marketers do business. Sadly, it’s also affecting customer experiences for the worse. Autoresponders – email campaigns that are triggered by

Data-driven marketing can be sophisticated, but that doesn’t mean it has to be complex. Email is a medium that tends to get overcomplicated. It’s understandable

Don’t make the mistake of prioritizing one time zone over another. Most marketers approach email timing this way and it’s far less than ideal. They

Segmentation in email marketing leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers

Alexis Dubief is the founder and editor of the extremely popular parenting blog Troublesome Tots, where she provides resources to help kids sleep better. She

Have you ever been on a date with a stranger? With Valentine’s Day having just passed most of us will have given some recent thought