The success of your customer onboarding flow relies heavily on the first few touches, and it starts with your welcome…
Email Marketing
Why Most Newsletters Fail
2015 was the year of the newsletter. Tools like Curated, Goodbits and TinyLetter made it easier than ever to start…
The MeUndies Lifecycle: Send Great Emails Before and After the Sale
Photo: MeUndies Most email marketing happens before the sale, but that’s just the beginning of the customer lifecycle. The most…
Segment on Signup: Collect the Data Before You Send the Emails
One of the many updates to our email marketing best practices guide is tip #30: Segment on Signup. We used…
Stop Your Campaigns Before They Stop Your Users
Automation is changing the way marketers do business. Sadly, it’s also affecting customer experiences for the worse. Autoresponders – email…
Data-Driven Ways to Personalize Product and Marketing Emails
Data-driven marketing can be sophisticated, but that doesn’t mean it has to be complex. Email is a medium that tends…
Prioritize Every Customer with Better Time Zone Management
Don’t make the mistake of prioritizing one time zone over another. Most marketers approach email timing this way and it’s…
You Don’t Have to Send So Many Emails
Your customers are inundated with hundreds of messages every day. The signal to noise ratio is lower than ever. But…
The Zeigarnik Effect in Email: Progress, Satisfaction and Engagement
The Zeigarnik Effect is the uncomfortable feeling we get when things are left unfinished. That could be the cliffhanger in…