2015 was the year of the newsletter. Tools like Curated, Goodbits and TinyLetter made it easier than ever to start a newsletter. Many people took…
Email Marketing
The MeUndies Lifecycle: Send Great Emails Before and After the Sale
Photo: MeUndies Most email marketing happens before the sale, but that's just the beginning of the customer lifecycle. The most successful businesses send their best…
Segment on Signup: Collect the Data Before You Send the Emails
One of the many updates to our email marketing best practices guide is tip #30: Segment on Signup. We used Strava as an example. The…
Stop Your Campaigns Before They Stop Your Users
Automation is changing the way marketers do business. Sadly, it's also affecting customer experiences for the worse. Autoresponders - email campaigns that are triggered by…
Data-Driven Ways to Personalize Product and Marketing Emails
Data-driven marketing can be sophisticated, but that doesn't mean it has to be complex. Email is a medium that tends to get overcomplicated. It's understandable…