
2015 was the year of the newsletter. Tools like Curated, Goodbits and TinyLetter made it easier than ever to start a newsletter. Many people took
2015 was the year of the newsletter. Tools like Curated, Goodbits and TinyLetter made it easier than ever to start a newsletter. Many people took
One of the many updates to our email marketing best practices guide is tip #30: Segment on Signup. We used Strava as an example. The
Data-driven marketing can be sophisticated, but that doesn’t mean it has to be complex. Email is a medium that tends to get overcomplicated. It’s understandable
Don’t make the mistake of prioritizing one time zone over another. Most marketers approach email timing this way and it’s far less than ideal. They
The Zeigarnik Effect is the uncomfortable feeling we get when things are left unfinished. That could be the cliffhanger in a season finale of your
Segmentation in email marketing leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers
We set out to find 50 great marketing blogs – some you may have heard of but others that you probably haven’t. There is gold
What’s the secret to getting people to do your bidding? This is the question Robert B. Cialdini, an experimental social psychologist, asked. To find the
This post originally appeared on the Buffer blog and is being re-published with permission. Digital marketers are all stars. You have your hands full with
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