2015 was the year of the newsletter. Tools like Curated, Goodbits and TinyLetter made it easier than ever to start a newsletter. Many people took

Photo: MeUndies Most email marketing happens before the sale, but that’s just the beginning of the customer lifecycle. The most successful businesses send their best

One of the many updates to our email marketing best practices guide is tip #30: Segment on Signup. We used Strava as an example. The

Data-driven marketing can be sophisticated, but that doesn’t mean it has to be complex. Email is a medium that tends to get overcomplicated. It’s understandable

Don’t make the mistake of prioritizing one time zone over another. Most marketers approach email timing this way and it’s far less than ideal. They

The Zeigarnik Effect is the uncomfortable feeling we get when things are left unfinished. That could be the cliffhanger in a season finale of your

Segmentation in email marketing leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers

You’ve seen a lot of lists like this one. Or have you? The problem with lists like this is that they’re repetitive – which means

What’s the secret to getting people to do your bidding? This is the question Robert B. Cialdini, an experimental social psychologist, asked. To find the