Automation is changing the way marketers do business. Sadly, it’s also affecting customer experiences for the worse. Autoresponders – email campaigns that are triggered by

Automation is changing the way marketers do business. Sadly, it’s also affecting customer experiences for the worse. Autoresponders – email campaigns that are triggered by
Your customers are inundated with hundreds of messages every day. The signal to noise ratio is lower than ever. But somehow, a handful of businesses
Segmentation in email marketing leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers
If you sell a subscription online or run a SaaS business, then you will regularly be asking customers to upgrade and, odds on, you’ll be
Vero’s Fusion feature allows you to use more data to create one-to-one personalized emails. I recently heard someone say “before long, A/B testing will be
You know that moment when you come across something so interesting, so thought-provoking that you just have to share it? This is that moment. A
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” – Seth
Check out the updated 2015 list here. You know that feeling you get when you find a new blog that is just loaded with good
“Lots of people ask how we manage to create great content and email campaigns here at Vero with such a small team. In a nutshell,
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