Automation is changing the way marketers do business. Sadly, it’s also affecting customer experiences for the worse. Autoresponders – email campaigns that are triggered by

Segmentation in email marketing leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers

If you sell a subscription online or run a SaaS business, then you will regularly be asking customers to upgrade and, odds on, you’ll be

Vero’s Fusion feature allows you to use more data to create one-to-one personalized emails. I recently heard someone say “before long, A/B testing will be

You know that moment when you come across something so interesting, so thought-provoking that you just have to share it? This is that moment. A

“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” – Seth

Check out the updated 2015 list here. You know that feeling you get when you find a new blog that is just loaded with good

“Lots of people ask how we manage to create great content and email campaigns here at Vero with such a small team. In a nutshell,

Six months ago we compiled a list of 20 great lifecycle email campaigns and the response was fantastic. Since then we’ve seen some fantastic campaigns