Automation is changing the way marketers do business. Sadly, it’s also affecting customer experiences for the worse. Autoresponders – email…
Email Automation
You Don’t Have to Send So Many Emails
Your customers are inundated with hundreds of messages every day. The signal to noise ratio is lower than ever. But…
How We Use Segmentation to Send Better Emails
Segmentation in email marketing leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for…
Show Me The Money: The Secrets of a Great ‘Upgrade’ Email
If you sell a subscription online or run a SaaS business, then you will regularly be asking customers to upgrade…
How to Use Vero’s Event-Based Email Automation for One-to-One Email Personalisation
Vero’s world-first external attributes feature allows you to use more data to personalise your emails on a truly one-to-one basis.…
5 Reasons Why Email Marketing Fails And How to Avoid Them
You know that moment when you come across something so interesting, so thought-provoking that you just have to share it?…
The Email Marketer’s Checklist: 9 Questions to Ask Before You Hit Send
“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want…
50 Awesome Marketing Blogs to Follow
Check out the updated 2015 list here. You know that feeling you get when you find a new blog that…
How to Manage Great Content Marketing and Email Campaigns with a Small Team
“Lots of people ask how we manage to create great content and email campaigns here at Vero with such a…