Sorting through dozens of emails in my junk folder recently, I found a number of emails that I asked to…
Insights
Show Me The Money: The Secrets of a Great ‘Upgrade’ Email
If you sell a subscription online or run a SaaS business, then you will regularly be asking customers to upgrade…
The Beginner’s Guide to Making and Using Video in Email Marketing
At this point, you’re much smarter about how videos affect your email marketing, right? You know it’s a great way…
50 Email Newsletters Every Marketer Should Subscribe To
You know the best way to send better email newsletters? Subscribe to and read lots of them. Here are 50…
How Email Marketers Can Thrive While Respecting “Inbox Zero”
Inbox zero. It’s an achievement celebrated by everyone on Earth, except email marketers. Here’s the thing about inbox zero though:…
How to Create a Better Swipe File: 7 Newsletters You Should Subscribe To
An email swipe file is the best way to get ideas for your own email marketing. It’s a smart idea…
Introduction to Big Data for Email Marketers: The Mindset for Email Marketing Success
It’s time we welcome a new era of email marketing. “Bulk” email is gone and it’s not coming back. Our…
The Hooked Model: The 4 Phases of Emails That “Hook” Readers
Wouldn’t it be great if your subscribers were hooked on your emails? If they opened and read your emails without…
3 Misconceptions About Email Marketing (Backed by Data)
There are many misconceptions about marketing, especially when it comes to email. In our fast-paced world, email is a nearly-ancient…