Data-driven marketing can be sophisticated, but that doesn’t mean it has to be complex. Email is a medium that tends to get overcomplicated. It’s understandable

Creating great customer experiences is about delivering something useful to each individual customer, when it is actually useful. This is all building a great company

What’s the difference between content marketing and product marketing? Content is a lead-generation tool, an education platform, and a brand-building strategy. Goals center around audience

Customer retention emails are designed to help customers understand the value of a product, prompt engagement, and reduce churn rate. In this article, we take

Today we’re going to share the scientific results we’ve observed from analyzing over 100 million emails sent to customers. We’ve distilled the learnings from this

How can TripAdvisor send emails nearly every day without getting labeled a spammer, while other businesses struggle to send even a monthly newsletter? TripAdvisor, as

There are a few things that get in the way of great emails: Copy Content Design That’s right, I said those things get in the

This article is adapted from our recent webinar with KISSmetrics. Watch the video presentation here and check out the slides here. “Having a poor onboarding

Onboarding emails are designed to help new customers to use and gain value from a product or service. Educating customers on the key benefits they