As with any online marketing, the trick to successful campaigns is to ensure you are measuring everything. We’ll take you through what metrics to measure

A great email subject line has the power to truly change the success of your campaign. Writing great subject lines The subject is the first

Four steps to help you create your first email campaign strategy. 1. Understanding automated and one-off campaigns When you think email marketing the first thing

Knowing where and how to get email subscribers requires you to know the audience you’re targeting, and think about what you’ll ultimately send them. Customer

The Direct Marketing Association (DMA) puts out statistics regularly on the state of email marketing. Last year in their 2013, and most recent, report they

Getting your behavioural email marketing campaigns right is a process of trial and error. One of the great things about trigger-based email campaigns is that

Using personalization in your email marketing campaigns, even if it’s just using a customer’s name, can increase click-through rates by up 50%! Here’s the results

The hard data says triggered email campaigns have a higher click-through rate than newsletters, by just over 40%. Better yet, a triggered email with 2

You’re probably sitting there thinking ‘A/B testing my emails is too hard‘, ‘I don’t have enough people to bother‘ or ‘where do I even start?‘