Getting your behavioural email marketing campaigns right is a process of trial and error. One of the great things about trigger-based email campaigns is that

Using email personalization, even if it’s just using a customer’s name, can increase click-through rates by up 50%! Here’s the results based on data from

The hard data says triggered email campaigns have a higher click-through rate than newsletters, by just over 40%. Better yet, a triggered email with 2

You’re probably sitting there thinking ‘A/B testing my emails is too hard‘, ‘I don’t have enough people to bother‘ or ‘where do I even start?‘

I’m going to help YOU increase YOUR activation rate. Read to the bottom to enter our 30 day activation challenge. Activation. Is. So. Important. No