So you have a new feature and you want to tell people about it. How should you go about it? Remember the golden rule of

This post originally appeared on Sparksheet. Data, data and more data: As content marketers, social media managers and journalists, we’ve been taught to love it.

You know the best way to send better email newsletters? Subscribe to and read lots of them. Here are 50 great ones to keep tabs

Behavioral email overview: Marketers track events on their site. An event can be almost anything. For example, a customer visiting a product page three times

Email marketing has come a long way since Gary Thuerk, a marketing manager at Digital Equipment Corporation, fired off the first mass email in 1978,

Segment your subscribers Segmenting your customers allows you to send more granular emails. This, in turn, means that you’ll send emails that resonate with each

As with any online marketing, the trick to successful campaigns is to ensure you are measuring everything. We’ll take you through what metrics to measure

A great email subject line has the power to truly change the success of your campaign. Writing great subject lines The subject is the first

Four steps to help you create your first email campaign strategy. 1. Understanding automated and one-off campaigns When you think email marketing the first thing