Behavioral email overview: Marketers track events on their site. An event can be almost anything. For example, a customer visiting a product page three times
Email marketing has come a long way since Gary Thuerk, a marketing manager at Digital Equipment Corporation, fired off the first mass email in 1978,
Segment your subscribers Segmenting your customers allows you to send more granular emails. This, in turn, means that you’ll send emails that resonate with each
As with any online marketing, the trick to successful campaigns is to ensure you are measuring everything. We’ll take you through what metrics to measure
A great email subject line has the power to truly change the success of your campaign. Writing great subject lines The subject is the first
Four steps to help you create your first email campaign strategy. 1. Understanding automated and one-off campaigns When you think email marketing the first thing
Knowing where and how to get email subscribers requires you to know the audience you’re targeting, and think about what you’ll ultimately send them. Customer
The Direct Marketing Association (DMA) puts out statistics regularly on the state of email marketing. Last year in their 2013, and most recent, report they
Getting your behavioural email marketing campaigns right is a process of trial and error. One of the great things about trigger-based email campaigns is that
