Knowing where and how to get email subscribers requires you to know the audience you’re targeting, and think about what you’ll ultimately send them. Customer

The Direct Marketing Association (DMA) puts out statistics regularly on the state of email marketing. Last year in their 2013, and most recent, report they

Getting your behavioural email marketing campaigns right is a process of trial and error. One of the great things about trigger-based email campaigns is that

Using email personalization, even if it’s just using a customer’s name, can increase click-through rates by up 50%! Here’s the results based on data from

The hard data says triggered email campaigns have a higher click-through rate than newsletters, by just over 40%. Better yet, a triggered email with 2

You’re probably sitting there thinking ‘A/B testing my emails is too hard‘, ‘I don’t have enough people to bother‘ or ‘where do I even start?‘

I’m going to help YOU increase YOUR activation rate. Read to the bottom to enter our 30 day activation challenge. Activation. Is. So. Important. No

A guide to increasing subscriptions and conversions for e-commerce newsletters