Data-driven marketing can be sophisticated, but that doesn’t mean it has to be complex. Email is a medium that tends…
Promotional Email
How to Use Social Proof in Email Marketing
“Billions and billions served.” It may be the canonical example of social proof. We’ve all seen it and most of…
10 Counterintuitive Lessons We’ve Learned About Email Marketing
There are about six million articles on the Internet that offer email marketing tips. Most aren’t very good. Read a…
6 Creative Ways to Integrate Social Media and Email Marketing
This post originally appeared on the Buffer blog and is being re-published with permission. Digital marketers are all stars. You…
What’s the Best Day of the Week to Send Emails?
Tuesdays at 10am. Just kidding! I’ve always hated this question because it’s indicative of “batch and blast” marketing. In the…
Email Bag: Email Marketing Questions, Answered
We get a lot of questions on how to send better emails. Chris Hexton and I typically answer them via…
[AUDIO] Email Marketing Q&A with Chris Hexton
We received so much positive feedback on our first email marketing Q&A that we decided to do it again. The…
How IKEA Sends Super-Targeted Promotional Emails
Most people will tell you that a good open rate is around 20 percent. Let’s think about that for a…
25 Ways to Get Better at Email Marketing
How are you going to become a better email marketer in 2015? There’s plenty out there on email strategy but…