Data-driven marketing can be sophisticated, but that doesn’t mean it has to be complex. Email is a medium that tends to get overcomplicated. It’s understandable

“Billions and billions served.” It may be the canonical example of social proof. We’ve all seen it and most of us are among the billions

There are about six million articles on the Internet that offer email marketing tips. Most aren’t very good. Read a few of them and you’ll

This post originally appeared on the Buffer blog and is being re-published with permission. Digital marketers are all stars. You have your hands full with

Tuesdays at 10am. Just kidding! I’ve always hated this question because it’s indicative of “batch and blast” marketing. In the email marketing 2.0 era, bulk

We get a lot of questions on how to send better emails. Chris Hexton and I typically answer them via email, Twitter, webinars and live

We received so much positive feedback on our first email marketing Q&A that we decided to do it again. The idea is simple: Anyone can

Most people will tell you that a good open rate is around 20 percent. Let’s think about that for a minute. A 20 percent open

How are you going to become a better email marketer in 2015? There’s plenty out there on email strategy but the success of an email