Data-driven marketing can be sophisticated, but that doesn't mean it has to be complex. Email is a medium that tends to get overcomplicated. It's understandable…
Promotional Email
How to Use Social Proof in Email Marketing
"Billions and billions served." It may be the canonical example of social proof. We've all seen it and most of us are among the billions…
10 Counterintuitive Lessons We’ve Learned About Email Marketing
There are about six million articles on the Internet that offer email marketing tips. Most aren't very good. Read a few of them and you'll…
6 Creative Ways to Integrate Social Media and Email Marketing
This post originally appeared on the Buffer blog and is being re-published with permission. Digital marketers are all stars. You have your hands full with…
What’s the Best Day of the Week to Send Emails?
Tuesdays at 10am. Just kidding! I've always hated this question because it's indicative of "batch and blast" marketing. In the email marketing 2.0 era, bulk…