Creating HTML email templates are harder than you think. What are some of the obstacles and options that you have? Read our guide to learn more.
Email newsletter guide: Why they’re effective and how to create your own
Email is a cost effective way to reach your customers, but exactly how do you leverage it as a marketing channel? Read our beginner’s guide to get a detailed overview on email marketing.
What is behavioural targeting, and how can it improve customer messaging? To create better email experiences, marketers can use customer and product data to trigger
Let’s face it, marketing online isn’t easy. New competitors are springing up every day, and customer acquisition costs are rising for both B2C and B2B
Your customers want to be treated as a person, not a number. And that’s where personalized experiences come in. Read our guide to learn how to use dynamic content to boost subscriber engagement!
According to Statistica, about 293 million emails were sent every day in 2019. Fact is, email is a critical part of our personal and work
You’ve spent a considerable amount of time designing your email program, and it’s beautiful. The adage “if a tree falls in the forest” rings true though, because what good is a beautiful email if it doesn’t reach an inbox? According to Return Path’s 2018 Deliverability Benchmark Report, 15% of emails around the world fail to reach subscriber inboxes.
And it doesn’t just encompass spammy content. It includes emails such as newsletters and shipping notifications, emails that subscribers actually want to receive. Unsuccessful email deliverability isn’t just a missed phone call. It can negatively impact your relationship with customers over time.
Which is why we’ve created this comprehensive guide. To help you understand what it is, why it’s important, what affects it, and what you can do to improve email deliverability overall.
Let’s jump in.