According to Statistica, about 293 million emails were sent every day in 2019. Fact is, email is a critical part of our personal and work
You’ve spent a considerable amount of time designing your email program, and it’s beautiful. The adage “if a tree falls in the forest” rings true though, because what good is a beautiful email if it doesn’t reach an inbox? According to Return Path’s 2018 Deliverability Benchmark Report, 15% of emails around the world fail to reach subscriber inboxes.
And it doesn’t just encompass spammy content. It includes emails such as newsletters and shipping notifications, emails that subscribers actually want to receive. Unsuccessful email deliverability isn’t just a missed phone call. It can negatively impact your relationship with customers over time.
Which is why we’ve created this comprehensive guide. To help you understand what it is, why it’s important, what affects it, and what you can do to improve email deliverability overall.
Let’s jump in.
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