Vero | Features

Collection

Connect your data via Segment.com

Visit our developer center for API documentation and details.

Get your data into Vero

Connect to your real time event stream in Segment, push real time events via Vero's own libraries, upload ad hoc CSVs and pull in data from your own APIs. Data is critical for segmentation and email personalization, so when it comes to data we've got your back.

Works with Segment
If you’re already using segment, sending event data to Vero is as simple as flipping a switch.
Understand users and events
Vero understands data about users and their actions ("events"). We cache this data to enable powerful segmentation and automation.

Modelling

View and model your customer data in one place

We provide a scalable system to turn your customer data into meaningful segments. Forget "lists", forget manual maintenance of user states and remove scattered segmentation from your application and backend architecture. Use Vero to design segments via our UI and store them centrally in one place.

Powerful segmentation
Create, save and deploy completely dynamic groups of your customers based on their attributes and actions.
Customer profiles
Troubleshoot, investigate and deep dive into your customer lifecycle. View all of the data Vero knows about each of your customers.

Segmentation
Customer Profiles

Complete template management. Advanced scheduling design.

Craft any email automation you can dream up using Vero's powerful tools: schedule one-off campaigns, recurring campaigns (hourly, daily or weekly), design drip and automated campaign workflows and trigger transactional emails, all in one place.

Email scheduling and automation
Send an ad hoc campaign or automate an entire series of emails with specific segmentation: Vero helps you deploy your email content and logic with total control.
Template management
Store base templates centrally, add "editable" regions and empower your entire team to design campaigns safely.

Fusion. Load data externally.

Fusion loads data from your APIs at send time, giving you more flexibility in your email workflow, and enabling you to use your full CMS, data and application stack with Vero. Read more about Fusion

Deployment

Scalability and centralised reporting

Deploy your email automation and content reliabily whether it's to one or 100+ million customers. Let us handle deliverability or BYO email infrastructure platform – we'll track and centralise your reporting.

BYO email infrastructure
Maintain your email reputation and control your deliverability by leveraging one or more of the most popular email infrastructure platforms.
Data warehouse every interaction
Output data about every email interaction to your own API for data warehousing using webhooks. We also support Segment's Sources to export data with a single click.

Don’t have your own email provider? No problem, let us send your emails on our managed infrastructure. We partner with Mailgun and can support any custom configuration, including dedicated IPs and custom domains. Email our Support Team.

Here's a complete list of our most popular features

Scheduled Newsletters
Send one-off campaigns to individual segments – instantly, or at a scheduled time in the future.
Detailed Reporting
Get aggregate and day-by-day breakdowns of every email campaign sent through Vero. Plays nice with data warehouses too.
Liquid Content
Personalise every email using the Liquid templating language and utilise your customer data.
Manage HTML templates
Upload, organise and edit your fully responsive email designs and reuse them in all of your campaigns.
Visual Editor
Define areas of your email content that the whole team can edit in Vero's point-and-click content editor.
Send per Timezone
Schedule your emails at the right time for every customer, no matter where in the world they are.
Track Conversions
Go beyond just clicks and track the true success of each campaign using user actions as converion goals.
A/B Testing
Multi-variate test the subject, from address, content and template for any email campaign, including triggered workflows.
CSV Imports
Hit the ground running and import your customer attributes and actions using Vero's CSV import tools.