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If there’s one thing that digital companies are moving further and further towards to engage customers, it’s personalization. After all, everywhere we look, from online shopping to social media platforms, we’re being targeted with information and products we’re promised are tailored to us personally.

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What Is Marketing Automation? A Definition

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Before automation came along, there was quite a bit of guesswork in marketing. Processes were long and tedious, often relying on manual tasks. This made it challenging to target the right audience, time messages effectively, and measure campaign success with confidence.

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The Power of Social Proof in Product Marketing

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In the vast expanse of the digital universe, where each click opens the door to myriad choices, standing out is an art and a science. In this vibrant yet overwhelming marketplace, businesses face the Herculean task of making their mark.

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In today’s digital age, businesses must find innovative ways to rise above the noise and make a lasting impression. One age-old yet constantly evolving tactic many successful companies employ is referral marketing. This method turns the spotlight on loyal customers, allowing them to amplify brand visibility and foster trust in the community. So, why is referral marketing making such a significant mark in today’s business landscape?

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2023 Email marketing for beginners

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In the dynamic world of digital marketing, email marketing is a vital pillar for businesses aiming to connect, nurture relationships, and boost sales. Whether you’re an experienced product manager, a budding product marketer, a vigilant digital manager, or an enthusiastic business owner, mastering email marketing is a must in today’s competitive landscape.

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The term “product-led growth” was only coined in 2016, but it’s made its mark on the B2B SaaS world. At the time, an investor at OpenView Partners, Blake Bartlett, noticed that more B2B SaaS companies were bypassing the traditional software sales process and selling straight to the consumer, via their websites.

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Customer Engagement Blog and Resources

Insights and resources for improving product-first email and push messaging campaigns.