In this article, we’ll go over what audience segmentation is, learn about why it’s crucial to have in your business, and how you can best implement it.
By the end of this article, you’ll know what email analytics are and be familiar with specific metrics that you should be tracking for your campaigns.
Creating HTML email templates are harder than you think. What are some of the obstacles and options that you have? Read our guide to learn more.
Our starter guide that walks you through the basics of what email newsletters are, why they’re important, and how to create your own. This is a detailed primer that will help you figure out how to think more strategically.
News & Updates
Added the functionality to allow you to send transactional email newsletters. We’ve also made big improvements to Logs, timezone scheduling, and newsletter status reports.
Workflows make it easier and faster for you to design and manage even the most complex customer messaging experiences.
Tutorials
Learn how to track customer activity, use your data to personalize emails, and create a multi-step messaging workflow.
A simple and effective way to help ensure that your email messages are only sent to genuine subscribers.
Learn more about managing customers’ consent to messaging, and how to set up a ‘double opt-in’ email.