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The Email Promotions Tab: Friend or Foe?

Messaging and Automation

For years since Gmail introduced the Promotions tab in inboxes, marketers have explored every angle possible to try and avoid landing there, often treating it like some kind of email purgatory 🔥, traveling to religious sites to repent, lighting candles, and praying 📿 to their deity to please remove them from his terrifying tab (okay maybe not this far, but I’ve seen a lot of panic over this topic).

Rae Mack
Rae Mack

Innovative Referral Marketing: Turning Customers into Brand Advocates

General

In today’s digital age, businesses must find innovative ways to rise above the noise and make a lasting impression. One age-old yet constantly evolving tactic many successful companies employ is referral marketing. This method turns the spotlight on loyal customers, allowing them to amplify brand visibility and foster trust in the community. So, why is referral marketing making such a significant mark in today’s business landscape?

Rachel Carson
Rachel Carson
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Blog and Resources

Insights and resources for improving product-first email and push messaging campaigns.

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