Behavioral targeting uses customer data to create relevant and insightful email experiences for your subscribers. Read our guide to learn how to use it to increase conversions.
For marketers looking to optimize on their conversion rates, testing and iterating is a core part of it. Read our guide to learn the ins and outs of A/B testing!
Your customers want to be treated as a person, not a number. And that’s where personalized experiences come in. Read our guide to learn how to use dynamic content to boost subscriber engagement!
It's not a question of whether you need a DMARC policy, but moreso how quickly you should set one up. Here's a crash course on email authentication.
News & Updates
Added the functionality to allow you to send transactional email newsletters. We’ve also made big improvements to Logs, timezone scheduling, and newsletter status reports.
Workflows make it easier and faster for you to design and manage even the most complex customer messaging experiences.
Tutorials
Learn how to track customer activity, use your data to personalize emails, and create a multi-step messaging workflow.
A simple and effective way to help ensure that your email messages are only sent to genuine subscribers.
Learn more about managing customers’ consent to messaging, and how to set up a ‘double opt-in’ email.