What’s the difference between content marketing and product marketing?
Content is a lead-generation tool, an education platform and a brand-building strategy. Goals center around audience growth and engagement. The connection to the product is often obscure at best.
Product marketing is very different. A product marketer aims to understand every facet of the customer experience. They need to know why customers use the product in the first place and how new features and updates can entice more customers to join.
Source: Glen Lipka
Of course, there is overlap and in some cases, a marketing manager is handling both roles. Bridging the gap from education to activation is no easy task (as [...]