12 Aug 2015
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11 Supplementary Tools for Email Marketers

email marketing tools
An email service provider is one of many tools you need to run an email marketing campaign. As the old adage goes, it takes a village. Examining our own workflow, we realized that we use at least 10 tools in addition to Vero. We decided it would be fun to share the tools we use […]


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29 Jul 2015
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3 Tips for Better Product Update Emails

product update emails
What’s the difference between content marketing and product marketing? Content is a lead-generation tool, an education platform and a brand-building strategy. Goals center around audience growth and engagement. The connection to the product is often obscure at best. Product marketing is very different. A product marketer aims to understand every facet of the customer experience. […]


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27 Jul 2015
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The Future of Personalization: Use Real Data to Personalize Emails

purple
Email is one of the most successful marketing channels. That means it is getting noisier. You need to be thinking about personalized emails if you’re going to be competitive. If you want to win the inbox, you need to get involved. At this point in history, you know more about your customers than ever before. […]


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26 Jul 2015
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Design at Vero: A Look Through the Years

Two months ago we hired our first full time Product Designer at Vero. We’re excited about fully realising all of the great ideas we have in mind to help you communicate better with your customers. Prior to two months ago, Damien and myself led our Product Design. We’re smart problem solvers, yet we’ve got zero […]


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21 Jul 2015
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How Udemy Generates More Revenue with Smart A/B Testing

udemy ab testing email marketing
Like most “growth hacks,” the value of A/B testing has been lost in the rush for game-changing results today. As any experienced marketer or entrepreneur knows, there are no silver bullets when it comes to scaling a business. A/B testing, like every other tactic, has its place in the marketing toolbox. Used correctly, it can […]


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06 Jul 2015
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Case Study: Evernote’s Simple But Useful Onboarding Emails

evernote onboarding
How long has “Update the onboarding emails” been on your to-do list? Onboarding is the process of getting new users to “first value” as quickly as possible. The sooner customers use your product’s best features, the sooner they’ll see an ROI on their investment and the more likely they are to stay. Onboarding is especially […]


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