Liquid templating language gives you the flexibility to create personalized email content, often without the need to sync additional data to your email tool.
When it comes to basic data analytics, there are three key things that have changed over the last few years: It is easier than ever
An introduction to analyzing your email data using SQL and a Redshift datastore. Using data sent to a Redshift database from Vero, we’ll put together
In 2015 two important trends emerged that everyone working to create great products and customer experiences will be interested in: It is easier than ever
One of the many updates to our email marketing best practices guide is tip #30: Segment on Signup. We used Strava as an example. The
Automation is changing the way marketers do business. Sadly, it’s also affecting customer experiences for the worse. Autoresponders – email campaigns that are triggered by
Data-driven marketing can be sophisticated, but that doesn’t mean it has to be complex. Email is a medium that tends to get overcomplicated. It’s understandable
For all the talk of personalization in email marketing, there’s little discussion about dynamic content. Marketers have been inserting basic customer metadata – names, ages,
Don’t make the mistake of prioritizing one time zone over another. Most marketers approach email timing this way and it’s far less than ideal. They
Segmentation in email marketing leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers