Liquid templating language gives you the flexibility to create personalized email content, often without the need to sync additional data to your email tool.
A/B testing your email is a great way to make data-driven decisions in the future. Here’s a guide on what to test, and how to get started
While it affects email deliverability, what exactly is the difference between hard bounces and soft bounces? Read our guide to learn more.
If you don’t track and analyze your email efforts, you won’t know where to go next. Here’s what you need to know about email marketing KPIs
Micro conversions are small, but integral steps a customer takes towards one of your business goals. But what exactly are they and why are they important?
Psychographic data can provide deep customer insights and boost your marketing efforts. Let’s explore what psychographic segmentation is and how to use it.
The Net Promoter Score (NPS) is one of the most important metrics for organizations to monitor. But how do you use NPS emails to improve the customer experience? Read our guide to learn more!
In this article, we’ll go over what audience segmentation is, learn about why it’s crucial to have in your business, and how you can best implement it.
By the end of this article, you’ll know what email analytics are and be familiar with specific metrics that you should be tracking for your campaigns.
For marketers looking to optimize on their conversion rates, testing and iterating is a core part of it. Read our guide to learn the ins and outs of A/B testing!