Fusion

Emails that can talk to APIs.

Load data from it's origin for greater accuracy and flexibility.

We're rolling out Fusion in waves. Register your interest now.

Load data from its source

Use APIs to access data where it originates: databases, data models or third party platforms.

  • Connect an API endpoint

    Add an external data source URL to an email using Vero's data inspector. To load specific user or event data, Vero can pass identifying attributes with every API request.

  • Add data to emails using Liquid

    Data is loaded for access via Liquid tags, enabling you access the full JSON object and insert attributes (or HTML) into your email content, just like this: {{external.user_region}}.

Example API endpoint

https://api.yoursite.com/people-you-may-know/{{user.id}}


      

      

Email as a true extension of your product

Fusion leverages the data powering your product on-site, enabling you to craft superior interactions off-site.

  • Recommendations

    Access data models and insert dynamically calculated product recommendation emails tailored specifically to each customer.

  • Dynamic Data & Charts

    Pull complex data structures or even fully rendered HTML charts to deliver unique weekly updates with usage details to each customer.

  • Delightful Details

    Impress your users with personalised enriched data pulled from services like OpenWeather, Clearbit and more.

  • Access live data

    Spend less time normalizing your data and building push-based data pipelines. With Fusion, you can access the most accurate data, when you need it.

  • Smart caching

    Fusion caches content as efficiently as possible. It loads all the permutations and keeps them on hand for the duration of your send.

  • Works with third party APIs too…

    Delight your customers by enriching your emails with data pulled from any number APIs.

  • Multiple Authentication Methods

    Fusion supports several common authentication methods to give you fast and easy access to your APIs.
    Coming Soon

Built to Scale

As your business grows, Vero scales with you. Concentrate on designing product experiences you customers love and let us handle delivering them, whether you have just one customer or 100 million.

Fusion is just the beginning...

Data is more actionable when it's complete and accurate.

Fusion is the first step towards designing, deploying and testing personalised product experiences powered by all of the data you store. Fusion enables you to load data from its origin, delivering better accuracy without requiring you to invest in custom API, push-based synchronization code. Stay tuned.