📣 Product updates May 2024. Learn more →
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Email marketing for banks

Act on user activity, automate decisions and send multi-channel messages in real time.

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  • Easy set-up

What is email marketing?

Email marketing is a direct form of marketing that uses email as a means of communicating commercial or fundraising messages to an audience. It's essentially about using emails to develop relationships with potential customers or clients.

Email marketing can cover any topic or interaction, with fundamental examples including updates on the company and promotions of sales and exclusive deals for subscribers. At a fundamental level, it involves sending out emails to a list of people who have shown interest in your product or service with the aim of achieving a range of marketing goals such as building customer loyalty, acquiring or converting customers and reengaging your user base.

Email marketing remains a pivotal touchpoint for most digital companies, bridging the gap between your software or service and the customers who will love it.

Email marketing

Why does it matter for banks?

The world's most successful banks, like Chase or Wells Fargo, focus on revenue per customer and lifetime value.

Retaining customers is just as important, if not more so, than acquiring new ones. Churn reduction is not a buzzword; it should be a critical focus to drive long-term revenue. Your customers lead busy lives and it's easy for your service to blur into the background. That's where targeted, personalized messaging can help your customer retention efforts.

Through strategic marketing automation — encompassing email, SMS, and push notifications — you can reach out to your customers with relevant updates, tips, and thoughtful reminders, ensuring that your service stays both visible and valuable. Our multi-channel marketing automation software is designed to empower banks and financial institutions to achieve just this. By integrating Vero's customer engagement platform into the core of your marketing strategy, you establish off-site communications that are both informative and effective.

Photo by Eduardo Soares on Unsplash

Not just another email marketing platform

Vero's email marketing software is designed for modern marketing teams to send personalised marketing messages that lead to better customer experiences.

  • Drag and drop your way to beautiful emails

    Drag and drop your way to beautiful emails

    Our no code drag and drop editor allows you to build beautiful emails every time.

  • Templates that look good in every inbox

    Templates that look good in every inbox

    Professionally designed templates for every occasion. Send great looking emails to every device.

  • Go from idea to inbox faster

    Go from idea to inbox faster

    No complex integrations or API connections. Simply design an email, add an audience and send.

  • Up-to-date content personalization

    Up-to-date content personalization

    Use your most accurate data store to customise and personalize every message.

Trusted by the best software companies

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All the tools you need to engage your customers

Vero Connect is built for the modern data stack. It has all the features you'd expect from a marketing automation platform, without the need to store customer data.

Loved by product-first teams

Photo of Ed ColyerClipboard logo

“I think you guys are geniuses basically. In my eyes, it's brilliant. Literally exactly what we'd been looking for.”

Ed Colyer Cofounder/Head of Product at Clipboard
Photo of  Vincent TurnerUNO logo

“Vero is a game changer for us. Email has traditionally only been able to operate as a communication channel but Vero Connect actually enables us to treat email as an extension to the UI and core product itself.”

Vincent Turner CEO at UNO
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“Heck! Vero's support is exceptional!”

Nathan Fields Head of Marketing at Drawboard
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“You guys/gals rock!”

Adam Mills Lead Engineer at Hatch

Try Vero's email marketing platform today

  • Free trial
  • No credit card required
  • Easy set-up