Act on user activity, automate decisions and send multi-channel messages in real time.
An email platform is a software platform that enables users to design, send, manage and analyze email campaigns. It's designed to help marketers and businesses communicate with their audience via email efficiently and effectively. This tool streamlines the process of designing emails, segmenting lists, scheduling sends and tracking performance metrics such as open rates and click-through rates, aiming to improve engagement and conversion outcomes.
In the hands of adept marketers, an email platform is not just a tool. It's a means to deeper connections with your customers. Whether you're announcing a groundbreaking software update or nurturing leads with educational content, the right email platform enables you to craft campaigns that resonate with your audience's needs and desires.
Whether your software is a visually intuitive design tool like Canva, a zen-inducing app such as Calm, or a music streaming service that rivals Spotify, core to the success of any B2C software is active, engaged users. User retention is the pulse of software success.
A fundamental ingredient to user retention is engaging communication with your users. Marketing automation isn't just a fancy buzzword; it's a key strategy to keep users coming back. An engaged user base is the product of intentional, strategic communication that reaches users where they are. Email newsletters, automated campaigns and push notifications all enable you to reach users beyond your core product experience and drive new interactions.
Your users aren't one-dimensional, and your engagement strategies shouldn't be either. With a full suite of channels at your fingertips — from the intimacy of SMS to the broad reach of email and the immediacy of push notifications — you can create touchpoints that keep your software in the forefront of your users' minds.
Vero's email platform software is designed for modern marketing teams to send personalised marketing messages that lead to better customer experiences.
Our no code drag and drop editor allows you to build beautiful emails every time.
Professionally designed templates for every occasion. Send great looking emails to every device.
No complex integrations or API connections. Simply design an email, add an audience and send.
Use your most accurate data store to customise and personalize every message.
Vero Connect is built for the modern data stack. It has all the features you'd expect from a marketing automation platform, without the need to store customer data.
Drill down to the messages that have been sent to any device or user along with their interactions.
If you need to import your data without connecting to your data source directly, simply import it using a CSV file.
Full-featured reports at a glance of any campaign across any channel. Sends, deliveries, views, clicks, interactions.
Save templates and content sections for easy use. Save time and make less errors.
Override unsubscribes for important account servicing messages, such as password reset emails.
Deliver emails at a specified time in the user's timezone.
With a 99%+ support rating, we pride ourselves on great customer service.
Run quick tests to gauge how parts of your workflow are performing.
Engage customers with automated multi-step campaigns.