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Lifecycle marketing for B2C software

Act on user activity, automate decisions and send multi-channel messages in real time.

  • Free trial
  • No credit card required
  • Easy set-up

What is lifecycle marketing?

Lifecycle marketing is a strategy that addresses the different stages of a customer's relationship with a product or brand, from initial awareness through to post-purchase and potential advocacy.

It involves tailoring marketing messages and initiatives to align with each stage of the customer lifecycle, aiming to attract, engage and retain customers by delivering timely and relevant multi-channel messages that meets their evolving needs.

With lifecycle marketing software, marketers are equipped to map out the entire customer journey, segmenting audiences according to each phase of the lifecycle. This allows for the automation of personalized marketing campaigns that address the unique needs and behaviors of customers at different stages.

Features such as automated messaging campaigns via email, SMS and push notifications, alongside personalized content help to nurture leads, enhance customer engagement and encouraging repeat business.

Lifecycle marketing
B2C Software

Why does it matter for B2C software?

Whether your software is a visually intuitive design tool like Canva, a zen-inducing app such as Calm, or a music streaming service that rivals Spotify, core to the success of any B2C software is active, engaged users. User retention is the pulse of software success.

A fundamental ingredient to user retention is engaging communication with your users. Marketing automation isn't just a fancy buzzword; it's a key strategy to keep users coming back. An engaged user base is the product of intentional, strategic communication that reaches users where they are. Email newsletters, automated campaigns and push notifications all enable you to reach users beyond your core product experience and drive new interactions.

Your users aren't one-dimensional, and your engagement strategies shouldn't be either. With a full suite of channels at your fingertips — from the intimacy of SMS to the broad reach of email and the immediacy of push notifications — you can create touchpoints that keep your software in the forefront of your users' minds.

Not just another lifecycle marketing platform

Vero's lifecycle marketing software is designed for modern marketing teams to send personalised marketing messages that lead to better customer experiences.

  • Drag and drop your way to beautiful emails

    Drag and drop your way to beautiful emails

    Our no code drag and drop editor allows you to build beautiful emails every time.

  • Templates that look good in every inbox

    Templates that look good in every inbox

    Professionally designed templates for every occasion. Send great looking emails to every device.

  • Go from idea to inbox faster

    Go from idea to inbox faster

    No complex integrations or API connections. Simply design an email, add an audience and send.

  • Up-to-date content personalization

    Up-to-date content personalization

    Use your most accurate data store to customise and personalize every message.

Trusted by the best software companies

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All the tools you need to engage your customers

Vero Connect is built for the modern data stack. It has all the features you'd expect from a marketing automation platform, without the need to store customer data.

Loved by product-first teams

Photo of Ed ColyerClipboard logo

“I think you guys are geniuses basically. In my eyes, it's brilliant. Literally exactly what we'd been looking for.”

Ed Colyer Cofounder/Head of Product at Clipboard
Photo of  Vincent TurnerUNO logo

“Vero is a game changer for us. Email has traditionally only been able to operate as a communication channel but Vero Connect actually enables us to treat email as an extension to the UI and core product itself.”

Vincent Turner CEO at UNO
Photo of Nathan FieldsDrawboard logo

“Heck! Vero's support is exceptional!”

Nathan Fields Head of Marketing at Drawboard
Photo of Adam MillsHatch logo

“You guys/gals rock!”

Adam Mills Lead Engineer at Hatch

Try Vero's lifecycle marketing platform today

  • Free trial
  • No credit card required
  • Easy set-up