📣 Product updates September 2024. Learn more →
Vero logo

Marketing automation for subscription businesses

Act on user activity, automate decisions and send multi-channel messages in real time.

  • Free trial
  • No credit card required
  • Easy set-up

What is marketing automation?

Marketing automation refers to the use of software to help automated repetitive marketing tasks. It's generally used to refer to software that helps marketers automate recurring or automated messages sent via email, SMS or push notification channels.

The goal of marketing automation is generally to nurture leads with highly personalized, useful content that helps to convert prospects into customers and turn customers into delighted advocates.

For technical marketers at software companies, marketing automation offers a myriad of advantages. It allows you to streamline, automate, and measure marketing tasks and workflows, increasing operational efficiency and growing revenue faster. You can set up automated multi-channel messaging campaigns that trigger based on your users' behavior. For example, sending a follow-up email when a user downloads a resource from your site, abandons their shopping cart, becomes inactive or reaches certain usage milestones.

This data-driven approach allows you maximize your marketing efforts, resulting in increased user engagement, higher customer retention and improved ROI.

Marketing automation
Subscription businesses

Why does it matter for subscription businesses?

In the digital era, the subscription model is king. Netflix, Dollar Shave Club, Salesforce, Basecamp and many more have built hugely successful businesses thanks to the power of the subscription business model.

The secret sauce to subscription bliss? Repeat engagement. And what happens when users start losing interest? Churn. Ensuring you educate and engage your audience and take every opportunity to have them become active users of your product or service is key. Message-based engagement is one way to reach your customers outside your core product offering, via email, SMS, push messages and more.

Vero's customer engagement platform help syou cut through the noise using automated, personalized, relevant messages that meet your users where they are.

Not just another marketing automation platform

Vero's marketing automation software is designed for modern marketing teams to send personalised marketing messages that lead to better customer experiences.

  • Drag and drop your way to beautiful emails

    Drag and drop your way to beautiful emails

    Our no code drag and drop editor allows you to build beautiful emails every time.

  • Templates that look good in every inbox

    Templates that look good in every inbox

    Professionally designed templates for every occasion. Send great looking emails to every device.

  • Go from idea to inbox faster

    Go from idea to inbox faster

    No complex integrations or API connections. Simply design an email, add an audience and send.

  • Up-to-date content personalization

    Up-to-date content personalization

    Use your most accurate data store to customise and personalize every message.

Trusted by the best software companies

  • Dribbble logo
  • Unsplash logo
  • Docplanner logo
  • Pipedrive logo
  • Snappr logo
  • Stockpile logo
  • Stickermule logo
  • End logo
  • Flock Freight logo
  • Ausmed logo
  • CodeSandbox logo
  • Dovetail logo
  • Uno logo

All the tools you need to engage your customers

Vero Connect is built for the modern data stack. It has all the features you'd expect from a marketing automation platform, without the need to store customer data.

Loved by product-first teams

Photo of Ed ColyerClipboard logo

“I think you guys are geniuses basically. In my eyes, it's brilliant. Literally exactly what we'd been looking for.”

Ed Colyer Cofounder/Head of Product at Clipboard
Photo of  Vincent TurnerUNO logo

“Vero is a game changer for us. Email has traditionally only been able to operate as a communication channel but Vero Connect actually enables us to treat email as an extension to the UI and core product itself.”

Vincent Turner CEO at UNO
Photo of Nathan FieldsDrawboard logo

“Heck! Vero's support is exceptional!”

Nathan Fields Head of Marketing at Drawboard
Photo of Adam MillsHatch logo

“You guys/gals rock!”

Adam Mills Lead Engineer at Hatch

Try Vero's marketing automation platform today

  • Free trial
  • No credit card required
  • Easy set-up