Act on user activity, automate decisions and send multi-channel messages in real time.
Marketing automation refers to the use of software to help automated repetitive marketing tasks. It's generally used to refer to software that helps marketers automate recurring or automated messages sent via email, SMS or push notification channels.
The goal of marketing automation is generally to nurture leads with highly personalized, useful content that helps to convert prospects into customers and turn customers into delighted advocates.
For technical marketers at software companies, marketing automation offers a myriad of advantages. It allows you to streamline, automate, and measure marketing tasks and workflows, increasing operational efficiency and growing revenue faster. You can set up automated multi-channel messaging campaigns that trigger based on your users' behavior. For example, sending a follow-up email when a user downloads a resource from your site, abandons their shopping cart, becomes inactive or reaches certain usage milestones.
This data-driven approach allows you maximize your marketing efforts, resulting in increased user engagement, higher customer retention and improved ROI.
In the digital era, the subscription model is king. Netflix, Dollar Shave Club, Salesforce, Basecamp and many more have built hugely successful businesses thanks to the power of the subscription business model.
The secret sauce to subscription bliss? Repeat engagement. And what happens when users start losing interest? Churn. Ensuring you educate and engage your audience and take every opportunity to have them become active users of your product or service is key. Message-based engagement is one way to reach your customers outside your core product offering, via email, SMS, push messages and more.
Vero's customer engagement platform help syou cut through the noise using automated, personalized, relevant messages that meet your users where they are.
Vero's marketing automation software is designed for modern marketing teams to send personalised marketing messages that lead to better customer experiences.
Our no code drag and drop editor allows you to build beautiful emails every time.
Professionally designed templates for every occasion. Send great looking emails to every device.
No complex integrations or API connections. Simply design an email, add an audience and send.
Use your most accurate data store to customise and personalize every message.
Vero Connect is built for the modern data stack. It has all the features you'd expect from a marketing automation platform, without the need to store customer data.
Drill down to the messages that have been sent to any device or user along with their interactions.
If you need to import your data without connecting to your data source directly, simply import it using a CSV file.
Full-featured reports at a glance of any campaign across any channel. Sends, deliveries, views, clicks, interactions.
Save templates and content sections for easy use. Save time and make less errors.
Override unsubscribes for important account servicing messages, such as password reset emails.
Deliver emails at a specified time in the user's timezone.
With a 99%+ support rating, we pride ourselves on great customer service.
Run quick tests to gauge how parts of your workflow are performing.
Engage customers with automated multi-step campaigns.
“I think you guys are geniuses basically. In my eyes, it's brilliant. Literally exactly what we'd been looking for.”
“Vero is a game changer for us. Email has traditionally only been able to operate as a communication channel but Vero Connect actually enables us to treat email as an extension to the UI and core product itself.”
“Heck! Vero's support is exceptional!”
“You guys/gals rock!”
