Last updated: 17 January 2024
Effective date: 25 January 2024
Vero’s Acceptable Use Policy forms a part of the Vero Terms of Service entered into between you, the Customer, and Vero and describes the acceptable and unacceptable use of the Services.
The prohibited conduct in this Acceptable Use Policy is not exhaustive. The Customer is responsible for its authorized users’ compliance with this Acceptable Use Policy. If Customer or any authorized user violates this Acceptable Use Policy, Vero may suspend Customer’s use of the Services.
Vero strictly enforces a zero-tolerance spam policy and reserves the right to issue warnings to customers whose activities exceed the 0.3% spam complaint threshold. This rate is enforced by Google and is inline with industry standards.
See “Handling recipient abuse complaints and high spam complaint rates” for information on how we handle high spam complaint rates. In the event of persistent non-compliance following repeated warnings, Vero may, at its discretion, allocate a dedicated IP address to the customer. Subsequently, the customer shall be subject to a monthly fee for the provision and maintenance of said dedicated IP address.
To use Vero, you must be compliant with our required opt-in policy. This means all recipients must have opted-in to receive communications from the sending entity. An opt-in can occur via a sign-up form on a website, as a point-of-sale sign-up form, or on a physical sign-up sheet. Purchased lists are not allowed regardless of the source.
A customer’s account will be terminated if the user sends unsolicited email messages.
Vero prohibits the use of the Services to create, send, display, advertise, or sell:
Some industry content triggers a higher number of abuse complaints. In order to maintain a reliable sending platform for all customers, we will review and may prohibit the use of the - Services by customers that create, send, display, advertise, or sell:
Vero reserves the right to prohibit the use of the Services by any Customer at its sole discretion.
Customer is responsible for ensuring that campaigns sent by Customer do not generate a recipient or user-generated spam complaint rates in excess of industry standards.
If Customer’s complaint rates exceed this, Vero may:
The Customer is responsible for maintaining a clean list to ensure high deliverability standards.
Your adherence to this policy ensures that Vero maintains a high reputation for our sending infrastructure which, in turn, will boost the deliverability and effectiveness of messages sent by all customers.
In line with Clause 5.2 of the Terms of Service, Vero may, at its sole discretion, remove any customer content, suspend, or terminate Customer’s use of the Services for any actual or alleged breach of this Acceptable Use Policy.
Removal, suspension, or termination pursuant to this clause will not terminate Customer’s obligation to pay any fees owed to Vero.