Recent posts
- Messaging and Automation
Some practical ways to use AI in marketing
As we wind down on 2025, a year where there’s been undoubted gains in and hype around AI, I thought it’d be useful to summarise some of the ways I’ve been using AI in my day-to-day. This post is not designed to be conclusive: there’s many more ways you can use AI than those listed […]
- Messaging and Automation
- Other
Turn Markdown (MDX) files into HTML emails
What if I told you you could turn a blog post you wrote in Google Docs into a styled HTML email in 30 seconds? No drag and drop, no copy-paste. Just an email, ready to go. Recently, with the help of AI, I’ve built a little tool that enables me to do just that. Today […]
- Messaging and Automation
A checklist for good writing
I’ve been writing on behalf of Vero for more than a decade now. I’ve also read hundreds of great articles, great marketing, great books over that time. A few common-sense patterns have stood out to me when it comes to good writing. Patterns that define effective writing. Writing that conveys its message clearly, powerfully and […]