Chris Hexton

In today’s article I’m going to show you how I’d build an email like the one below: a recurring campaign that goes out to users of a fictional flight search provider who have recently searched for a flight. When talking to potential Vero customers, a very common use case that comes up is a recurring […]

Each week I write this email newsletter. I publish it on our company blog, I send it via email and I repurpose it into at least one LinkedIn post, sometimes two. Over the last year I’ve been improving the speed and, I hope, even the quality of these posts with the help of AI. Now, […]

I recently read somewhere: "Hiring sales people captures demand. It doesn’t generate it". This advice was in response to a classic mistake many start-ups make after they raise their first capital: hiring a lot of sales people and not doing the maths on whether they’re commensurately scaling demand. "Demand generation" tends to get used by […]