Recent posts
- Messaging and Automation
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Turn Markdown (MDX) files into HTML emails
What if I told you you could turn a blog post you wrote in Google Docs into a styled HTML email in 30 seconds? No drag and drop, no copy-paste. Just an email, ready to go. Recently, with the help of AI, I’ve built a little tool that enables me to do just that. Today […]
- Messaging and Automation
A checklist for good writing
I’ve been writing on behalf of Vero for more than a decade now. I’ve also read hundreds of great articles, great marketing, great books over that time. A few common-sense patterns have stood out to me when it comes to good writing. Patterns that define effective writing. Writing that conveys its message clearly, powerfully and […]
- Messaging and Automation
Complements: a powerful growth lever
Most of us spend a lot of time thinking about growth channels and competitors. But we don’t often think about complements. Many strategists have made a case for complements as services or products whose value increases when used together. Products and services that symbiotically provide value to the customer and, in turn, drive increased usage […]