Jimmy Daly
Jimmy is a writer, editor and curator. He's the founder of Superpath, the content marketing industry's best place to network, learn and grow your skills.
Recent posts
- Data Management
Segment on Signup: Collect the Data Before You Send the Emails
One of the many updates to our email marketing best practices guide is tip #30: Segment on Signup. We used Strava as an example. The fitness-tracking tool asks new users if they are runners or cyclists, then tailors onboarding emails to their sport of choice. It’s a simple question with a significant impact on the […]
- Data Management
Stop Your Campaigns Before They Stop Your Users
Automation is changing the way marketers do business. Sadly, it’s also affecting customer experiences for the worse. Autoresponders – email campaigns that are triggered by a customer event – are a perfect example. Marketers use them to automate what used to be a manual process. The problem with most autoresponders, however, is that they’re sent […]
- Data Management
- Messaging and Automation
Data-Driven Ways to Personalize Product and Marketing Emails
Data-driven marketing can be sophisticated, but that doesn’t mean it has to be complex. Email is a medium that tends to get overcomplicated. It’s understandable – most marketers are managing more than one email tool, dozens of lists of thousands of users. But there is some good news about email personalization – it’s more straightforward […]