Michelle Deery
Michelle is a B2B content specialist. You can find her at michelledeery.com. Her content has appeared on Shogun, Vero, Gorgias, Skubana, JASCI, Entrepreneur, Foundr, Conversion XL, and more.
Recent posts
- Messaging and Automation
Behavioural targeting: How to use it to improve customer messaging
What is behavioural targeting, and how can it improve customer messaging? To create better email experiences, marketers can use customer and product data to trigger personalized email marketing campaigns. After all, personalization creates more interest in your products and brand, providing customers with more relevant and insightful messages. According to McKinsey, organizations that use consumer […]