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54 Extremely Useful Email Marketing Resources

Some blog posts are meant to be read, tweeted and forgotten. Others are meant to be bookmarked. This is one of those posts.

The Internet provides us with quantity, but not always quality. For this reason, Chris Hexton and I compiled some of our favorite email marketing tips, blogs, guides, templates and webinars. These are resources we have read over and over and referenced many times and believe they should be more accessible to every marketer.

We think you’ll find this to be extremely useful, but if you know of great resources missing, don’t hesitate to let us know in the comments.

Tools

This is a potentially endless category, so we intentionally kept this list short. Here are some of the best and most useful email marketing tools out there.

  • Google URL Builder: This is the easiest way to keep track of clicks from email campaigns in Google Analytics. This tool makes it easy to set parameters, which can easily be tracked. CrazyEgg has a really useful tutorial on the topic. Pro tip: Buffer uses this feature, and you can customize the tracking in your settings, under “Link Shortening.”
  • Dropbox: For those rare occasions when you need to send an attachment – an e-book download, a receipt, etc. – use Dropbox to send a link rather than a file. Your recipients’ inboxes will appreciate it.
  • Litmus: This is an awesome way to see how your email will look in 30 different email clients. It’s a cool way to ensure your emails are mobile-ready. Litmus also offers advanced tracking and spam-filter testing.
  • Zapier: Think IFTTT on steroids. Zapier allows you to connect web apps to each other via a simple interface. KISSmetrics famously used Zapier to supercharge webinar registrations by 1,000 percent! Because you can connect a number of enterprise applications – Unbounce, GoToMeeting, Github, Salesforce, Freshbooks, Help Scout and many more – it’s possible to automate all kinds of tasks, including data collection.
  • Gmail Labels: It’s simple, yes, but Gmail Labels are the perfect way to create an email swipe file. When you see an email you like and want to borrow ideas from, simply drag it into your swipe file. Pretty soon, you will have a treasure trove of ideas for subject lines, email copy and growth hacks.
  • SumoMe: If you’re looking for free ways to grow your email list, SumoMe has a number of useful plugins to do just that.

Tips

These tips range from beginner to black belt, but there is something to be learned in each and every article.

Subject lines:

A/B testing:

Landing Pages:

Lead Nurturing:

Conversion:

Templates

HTML emails aren’t always the right approach, but they will give your messages a beautiful look and feel. There are so many options to choose from, so we are keeping this section short. Here are our three favorite places for HTML email templates.

  • ThemeForest: There are more than 600 email designs here. They aren’t free, but for between $6 and $20, you can purchase some beautiful designs. Nearly all of these are mobile responsive, but confirm before you buy.
  • Campaign Monitor: With more than 100 free templates, this is a gold mine for email marketers. Browse through their designs or download them all right now.

Mashable curated a handy list of free mobile responsive templates that is quite handy. If you have another good source of email templates, let us know in the comments.

E-books and Guides

These long form guides are best enjoyed with coffee, although some are long enough to require Red Bull. But seriously, in-depth guides like these provide valuable information you could never stuff into a blog post. Dig in, and enjoy.

Webinars

If you aren’t up for reading a 30-page guide, a 60-minute webinar is the perfect alternative. These awesome webinars will guide you through some complex (but very important) topics.

Blogs

Here are some of our favorite blogs. Check out all 50 here.

Have a great resource that we missed? Let us know in the comments or on Twitter.

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