Rae Mack

For years since Gmail introduced the Promotions tab in inboxes, marketers have explored every angle possible to try and avoid landing there, often treating it like some kind of email purgatory 🔥, traveling to religious sites to repent, lighting candles, and praying 📿 to their deity to please remove them from his terrifying tab (okay maybe not this far, but I’ve seen a lot of panic over this topic).

Sending emails in batches isn’t just a smart strategy; it’s a game-changer for your email marketing. Here’s why batching your email sends can elevate your metrics and keep your sanity intact.

Google and Yahoo’s email clients are making some important changes, coming into effect in January 2024. These changes will affect how you send your email marketing, get prepared today.