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How Email Marketers Can Use Design to Improve Conversion Rates

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We talk a lot about writing persuasive copy, segmenting lists and personalization but don’t forget that design is extremely important to a successful email marketing strategy.

This week, we pulled together some great articles on how to create your own visuals, where to put them in your emails and how to use existing content to create compelling visual elements. Ready?

If we missed a great story, let us know in the comments.

17 Battle-Tested Resources for Marketers Who Stink at Design

Since marketers don’t always have quick access to good designers, it’s important to be able to cobble together your own visuals. Luckily, there are some resources that make this really easy. Ritika Puri offers up a list of killer resources in this post.

7 Simple Design Tweaks That Send Conversions Through the Roof

Good design is important for many reasons, especially conversions. The right colors and images can move readers through a funnel quickly. Bad design can mean lost leads and lost business. Payman Taei breaks it down in this awesome post:

When it comes to optimizing your website for conversions, visual elements on your page play a huge role. By visual, I mean color, images, cues and their placement on your landing or checkout pages.

SlideShare Best Practices: How to Turn Written Content Into a Winning Deck

Because creating compelling visuals isn’t easy, it’s important for marketers to find easy ways to turn their existing ideas and content into something more shareable and embeddable. Enter SlideShare. It’s the YouTube of slideshows and it’s a great way to extend the reach of your content marketing.

Converting your written content to a SlideShare deck from Dave Paradi

Email marketing CTA design: five good vs. six bad examples

Econsultancy added to the design conversion with 11 examples of good and bad CTA design. They also offer some great tips to optimize conversions in your email marketing.

Email remains one of the most effective tools in the digital marketing toolbox, with the potential to deliver a great return on investment.

Data taken from the Econsultancy Email Marketing Census 2014 shows that 68% of companies rate the channel as ‘good’ or ‘excellent’ for ROI.

One of the most important aspects of email design is an effective call-to-action, as it needs to inspire recipients into engaging further with your brand.

An Email Marketer’s Guide to Attention, Interest, Desire and Action

Lexi Reodrigo fills us in on AIDA (attention, interest, desire and action) and how to apply this age-old formula to modern email marketing:

You’ll increase your chances of success if you follow a century-old formula that marketers and salespeople have been using since the 1900s. I learned it in university 20+ years ago, and it’s still being taught and applied today. It’s been used for various selling situations, from face-to-face sales presentations to printed sales letters, and now, social media.

Any great stories we missed? Let us know on Twitter or in the comments.

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