We’ve written The Ultimate Guide To Successful Email Marketing to give you a framework for setting up your email marketing from scratch and optimizing your campaigns over time.
We’ve pulled together the steps in this guide based on the highly segmented and targeted email marketing campaigns we’ve seen our customers send at Vero, the campaigns we’ve tested ourselves and market-leading examples we’ve seen out in the wild.
This Email Marketing Guide will enable you to create an email marketing plan, including an email newsletter strategy, along with the important customer lifecycle events and the various trigger-based campaigns you can send to move customers from one step to the next. You should also have the basis for an educational email campaign you can use to acquire or activate potential customers.
Who should use this guide?
This guide is written with two groups of marketers in mind:
- Those new to email marketing: If you’ve never done any email marketing this guide will give you step-by-step instructions on how to get started and what to do next so that your campaigns actually get the results that you want.
- Those whose campaigns need a boost: If you’ve been running email marketing campaigns for a while but aren’t seeing the ROI that you want, it will give you practical advice that you can use to review your email marketing strategy and improve your campaigns to ensure you do achieve your goals.
All of the chapters in this guide feature screenshots and examples that you can use for inspiration. The chapters cover everything from selecting an email service provider and strategizing for your trigger-based campaigns to configuring your emails for maximum deliverability.
We also asked a bunch of experts to share their words of wisdom on each chapter so you can learn from the best.