Recent posts
- Messaging and Automation
Sometimes, growth is boring…
For most growth teams, the default instinct is to look for something totally new. A new channel. A new tactic. Even a new feature. That instinct is healthy. Step changes often do come from new ideas. Exploration matters. But over time, one of the biggest blockers to growth is not a lack of ideas: it […]
- Data Management
- Messaging and Automation
Avoiding half-baked personalisation
As marketing teams, we spend a lot of time striving for personalisation. On-site, in emails, across the products we’re building. The underlying assumption is: customers would rather see experiences that are tailored to them than ones that aren’t. If I play tennis, I’d rather be shown tennis products than baseball products. It’s a better experience […]
- Messaging and Automation
Some practical ways to use AI in marketing
As we wind down on 2025, a year where there’s been undoubted gains in and hype around AI, I thought it’d be useful to summarise some of the ways I’ve been using AI in my day-to-day. This post is not designed to be conclusive: there’s many more ways you can use AI than those listed […]