Recent posts
- Messaging and Automation
Why every marketer loves to hate their Customer Engagement Platform
Have you ever talked to a marketer who loves their customer engagement platform (CEP)? It does happen: but it’s a mythical experience. More likely, you’ve heard or uttered the refrain "it’s a great platform but…" many, many times. This all comes back to a sense that you can’t achieve your goals as a marketer. You […]
- Data Management
Choosing the right Customer Data Platform (CDP) by understanding the history of the industry
If you’ve ever tried to evaluate a Customer Data Platform (CDP) and walked away more confused than when you started: you’re not alone. And no, it’s not because you "don’t get data". It’s because the industry is a swirling heap of overlapping tools, inflated claims and diagrams that make everything look magical and inevitable. The […]
- News and Updates
Updates on our roadmap for 2024
At the start of 2023 we published What’s coming in 2023. We’re delighted that we’ve since delivered the majority of what we outlined: New data sources and automated triggers in Vero Connect, a preview of our upcoming public API, the first version of SMS (re-prioritised over "custom channels"). We also released a raft of things […]