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The Story Behind Vero’s Revamped Content Strategy

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The way we see it, we can either churn out content at a high frequency or we can spend time creating resources that are truly valuable and actionable. We’ve chosen the path less traveled and so while you won’t see new content as often on our blog, what you will see is going to be bigger, better and more beautiful.

If you haven’t already, check out our latest guide, Email Marketing Best Practices: 23 Tips for Dramatically Better Emails.

It weighs in at more than 5,000 words with more than 40 examples and even a downloadable swipe file. We also took the time to redesign our guides for a better reading experience and built a table of contents for easy navigation.


We’re also making an effort to be more transparent about our business and our marketing. You’ve likely noticed these articles already and we’re planning more of them.

That’s a glimpse at where we’re heading but we want to hear from our you. If there’s a topic you want to know more about, just drop a comment in this post or email us. Alternatively, if you’d like to leave feedback anonymously, you can do so here:

Have you ever seen the first episode of Seinfeld? It doesn’t feel quite right. All the elements for its massive success are present but it hadn’t clicked yet. Watch any episode in the fifth season and you’ll find the same premise, characters and settings but the show had found it’s stride. The writers knew exactly what to write and the actors knew exactly how to deliver the lines. Once it got rolling, it was unstoppable.

I like to think that the Vero blog is hitting its stride. Big things are coming.

We genuinely want to know how our readers feel about this. Don’t hesitate to get in touch!

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