📣 Product updates May 2024. Learn more →
Vero logo

Drip campaigns for B2B software

Act on user activity, automate decisions and send multi-channel messages in real time.

  • Free trial
  • No credit card required
  • Easy set-up

What is drip campaigns?

Drip campaigns are a form of email marketing that involves sending a series of pre-written messages to customers or prospects over time.

These messages are triggered by an action or actions taken by the recipient, such as signing up for a newsletter, making a purchase or showing interest in a product or service.

The aim of drip campaigns is to keep users engaged by providing them with relevant, valuable information at optimal times, thereby guiding them through the customer journey towards a desired action, like making a purchase or upgrading a service. This method allows businesses to maintain continuous communication with their audience, nurturing leads and building strong, long-lasting relationships.

Transactional emails
B2B Software

Why does it matter for B2B software?

Think Salesforce, HubSpot or Atlassian. What powers their growth engine? Strong user engagement.

B2B software is only as successful as it's ability to activate and retain users. Monthly active users are not just metrics; they're the core pulse of your product's success. When engagement dips, your revenue follows.

How do you steer clear of this dip and keep users engaged? A core component is effective communication. Email newsletters, personalized automations, push notifications all contribute to continued user engagement.

In the rapidly evolving digital landscape, marketers like you need tools that keep pace with your modern needs. Connect with your audience through impactful multi-channel campaigns that save you time and amplify your message. Start nurturing your customer relationships with communication that connects.

Not just another drip campaigns platform

Vero's drip campaigns software is designed for modern marketing teams to send personalised marketing messages that lead to better customer experiences.

  • Drag and drop your way to beautiful emails

    Drag and drop your way to beautiful emails

    Our no code drag and drop editor allows you to build beautiful emails every time.

  • Templates that look good in every inbox

    Templates that look good in every inbox

    Professionally designed templates for every occasion. Send great looking emails to every device.

  • Go from idea to inbox faster

    Go from idea to inbox faster

    No complex integrations or API connections. Simply design an email, add an audience and send.

  • Up-to-date content personalization

    Up-to-date content personalization

    Use your most accurate data store to customise and personalize every message.

Trusted by the best software companies

  • Dribbble logo
  • Unsplash logo
  • Docplanner logo
  • Pipedrive logo
  • Snappr logo
  • Stockpile logo
  • Stickermule logo
  • End logo
  • Flock Freight logo
  • Ausmed logo
  • CodeSandbox logo
  • Dovetail logo
  • Uno logo

All the tools you need to engage your customers

Vero Connect is built for the modern data stack. It has all the features you'd expect from a marketing automation platform, without the need to store customer data.

Loved by product-first teams

Photo of Ed ColyerClipboard logo

“I think you guys are geniuses basically. In my eyes, it's brilliant. Literally exactly what we'd been looking for.”

Ed Colyer Cofounder/Head of Product at Clipboard
Photo of  Vincent TurnerUNO logo

“Vero is a game changer for us. Email has traditionally only been able to operate as a communication channel but Vero Connect actually enables us to treat email as an extension to the UI and core product itself.”

Vincent Turner CEO at UNO
Photo of Nathan FieldsDrawboard logo

“Heck! Vero's support is exceptional!”

Nathan Fields Head of Marketing at Drawboard
Photo of Adam MillsHatch logo

“You guys/gals rock!”

Adam Mills Lead Engineer at Hatch

Try Vero's drip campaigns platform today

  • Free trial
  • No credit card required
  • Easy set-up