📣 Product updates May 2024. Learn more →
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SMS marketing for banks

Act on user activity, automate decisions and send multi-channel messages in real time.

  • Free trial
  • No credit card required
  • Easy set-up

What is SMS marketing?

SMS marketing uses text messages to communicate promotional messages directly to customers. This form of marketing allows businesses to send offers, updates and alerts to a list of subscribers who have opted in to receive such messages via SMS.

SMS marketing stands out for its high open and engagement rates, as texts are typically read within minutes of receipt. It provides a direct and immediate way for businesses to reach their audience, making it an effective tool for timely promotions and customer engagement.

Marketers can harness SMS marketing software to craft and dispatch customized text messages that cater to the interests and behaviors of their audience. This software allows for segmentation of subscribers based on various criteria, enabling targeted messaging that increases relevance and drives higher engagement rates. With features for scheduling messages and automating campaigns based on customer actions, marketers can optimize their SMS marketing strategies for maximum impact.


Why does it matter for banks?

The world's most successful banks, like Chase or Wells Fargo, focus on revenue per customer and lifetime value.

Retaining customers is just as important, if not more so, than acquiring new ones. Churn reduction is not a buzzword; it should be a critical focus to drive long-term revenue. Your customers lead busy lives and it's easy for your service to blur into the background. That's where targeted, personalized messaging can help your customer retention efforts.

Through strategic marketing automation — encompassing email, SMS, and push notifications — you can reach out to your customers with relevant updates, tips, and thoughtful reminders, ensuring that your service stays both visible and valuable. Our multi-channel marketing automation software is designed to empower banks and financial institutions to achieve just this. By integrating Vero's customer engagement platform into the core of your marketing strategy, you establish off-site communications that are both informative and effective.

Photo by Eduardo Soares on Unsplash

Not just another SMS marketing platform

Vero's SMS marketing software is designed for modern marketing teams to send personalised marketing messages that lead to better customer experiences.

  • Drag and drop your way to beautiful emails

    Drag and drop your way to beautiful emails

    Our no code drag and drop editor allows you to build beautiful emails every time.

  • Templates that look good in every inbox

    Templates that look good in every inbox

    Professionally designed templates for every occasion. Send great looking emails to every device.

  • Go from idea to inbox faster

    Go from idea to inbox faster

    No complex integrations or API connections. Simply design an email, add an audience and send.

  • Up-to-date content personalization

    Up-to-date content personalization

    Use your most accurate data store to customise and personalize every message.

Trusted by the best software companies

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All the tools you need to engage your customers

Vero Connect is built for the modern data stack. It has all the features you'd expect from a marketing automation platform, without the need to store customer data.

Loved by product-first teams

Photo of Ed ColyerClipboard logo

“I think you guys are geniuses basically. In my eyes, it's brilliant. Literally exactly what we'd been looking for.”

Ed Colyer Cofounder/Head of Product at Clipboard
Photo of  Vincent TurnerUNO logo

“Vero is a game changer for us. Email has traditionally only been able to operate as a communication channel but Vero Connect actually enables us to treat email as an extension to the UI and core product itself.”

Vincent Turner CEO at UNO
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“Heck! Vero's support is exceptional!”

Nathan Fields Head of Marketing at Drawboard
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“You guys/gals rock!”

Adam Mills Lead Engineer at Hatch

Try Vero's sms marketing platform today

  • Free trial
  • No credit card required
  • Easy set-up