📣 Product updates May 2024. Learn more →
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Transactional email for SaaS

Act on user activity, automate decisions and send multi-channel messages in real time.

  • Free trial
  • No credit card required
  • Easy set-up

What is transactional email?

Transactional emails are an essential part of software development. These automated messages, triggered by specific actions users take within your software play a vital role in user engagement and retention.

Whether it's an order confirmation for an eCommerce purchase or a password reset request, transactional emails are a critical part of the user experience. Implementing transactional emails involves setting up specific triggers within your software and ensuring reliable delivery mechanisms.

Transactional emails sometimes provide a way to go beyond traditional marketing emails by a relevant and personalized place to share important information with customers or users.

Transactional emails

Why does it matter for SaaS?

In the world of SaaS software, user engagement is paramount. Companies thrive on users returning regularly to their applications. This engagement, often quantified by metrics like MAUs (Monthly Active Users), is a critical indicator of a product's long-term success and its revenue stream. But what happens when users start drifting away?

Using marketing automation to drive customer engagement is not just a buzzword. The largest, most successful SaaS companies understand the power of messages via email, SMS and push messages to reach customers outside of their core product experience and drive re-engagement.

Through targeted messaging based on user interactions with your SaaS product, product marketers can orchestrate seamless communication that resonates with your users.

Not just another transactional email platform

Vero's transactional email software is designed for modern marketing teams to send personalised marketing messages that lead to better customer experiences.

  • Drag and drop your way to beautiful emails

    Drag and drop your way to beautiful emails

    Our no code drag and drop editor allows you to build beautiful emails every time.

  • Templates that look good in every inbox

    Templates that look good in every inbox

    Professionally designed templates for every occasion. Send great looking emails to every device.

  • Go from idea to inbox faster

    Go from idea to inbox faster

    No complex integrations or API connections. Simply design an email, add an audience and send.

  • Up-to-date content personalization

    Up-to-date content personalization

    Use your most accurate data store to customise and personalize every message.

Trusted by the best software companies

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All the tools you need to engage your customers

Vero Connect is built for the modern data stack. It has all the features you'd expect from a marketing automation platform, without the need to store customer data.

Loved by product-first teams

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“I think you guys are geniuses basically. In my eyes, it's brilliant. Literally exactly what we'd been looking for.”

Ed Colyer Cofounder/Head of Product at Clipboard
Photo of  Vincent TurnerUNO logo

“Vero is a game changer for us. Email has traditionally only been able to operate as a communication channel but Vero Connect actually enables us to treat email as an extension to the UI and core product itself.”

Vincent Turner CEO at UNO
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“Heck! Vero's support is exceptional!”

Nathan Fields Head of Marketing at Drawboard
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“You guys/gals rock!”

Adam Mills Lead Engineer at Hatch

Try Vero's transactional email platform today

  • Free trial
  • No credit card required
  • Easy set-up