📣 Product updates May 2024. Learn more →
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Transactional emails for B2B software

Act on user activity, automate decisions and send multi-channel messages in real time.

  • Free trial
  • No credit card required
  • Easy set-up

What is transactional emails?

Transactional emails are an essential tool in the digital marketer's arsenal. These automated messages, triggered by user-specific actions within your software, play a vital role in user engagement and retention. Whether it's a welcome email when a user signs up, an order confirmation for an e-commerce purchase, or a password reset request, transactional emails keep your users informed and your brand at the forefront of their minds.

They go beyond the traditional marketing emails by providing relevant and personalized information, making them highly effective in nurturing customer relationships. Implementing transactional emails involves setting up specific triggers within your software, crafting compelling and concise content, and ensuring reliable delivery mechanisms.

Embracing transactional emails can significantly improve your user experience, foster trust, and boost your overall success in today's competitive software market.

B2B Software

Why does it matter for B2B software?

Think Salesforce, HubSpot or Atlassian. What powers their growth engine? Strong user engagement.

B2B software is only as successful as it's ability to activate and retain users. Monthly active users are not just metrics; they're the core pulse of your product's success. When engagement dips, your revenue follows.

How do you steer clear of this dip and keep users engaged? A core component is effective communication. Email newsletters, personalized automations, push notifications all contribute to continued user engagement.

In the rapidly evolving digital landscape, marketers like you need tools that keep pace with your modern needs. Connect with your audience through impactful multi-channel campaigns that save you time and amplify your message. Start nurturing your customer relationships with communication that connects.

Not just another transactional emails platform

Vero's transactional emails software is designed for modern marketing teams to send personalised marketing messages that lead to better customer experiences.

  • Drag and drop your way to beautiful emails

    Drag and drop your way to beautiful emails

    Our no code drag and drop editor allows you to build beautiful emails every time.

  • Templates that look good in every inbox

    Templates that look good in every inbox

    Professionally designed templates for every occasion. Send great looking emails to every device.

  • Go from idea to inbox faster

    Go from idea to inbox faster

    No complex integrations or API connections. Simply design an email, add an audience and send.

  • Up-to-date content personalization

    Up-to-date content personalization

    Use your most accurate data store to customise and personalize every message.

Trusted by the best software companies

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All the tools you need to engage your customers

Vero Connect is built for the modern data stack. It has all the features you'd expect from a marketing automation platform, without the need to store customer data.

Loved by product-first teams

Photo of Ed ColyerClipboard logo

“I think you guys are geniuses basically. In my eyes, it's brilliant. Literally exactly what we'd been looking for.”

Ed Colyer Cofounder/Head of Product at Clipboard
Photo of  Vincent TurnerUNO logo

“Vero is a game changer for us. Email has traditionally only been able to operate as a communication channel but Vero Connect actually enables us to treat email as an extension to the UI and core product itself.”

Vincent Turner CEO at UNO
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“Heck! Vero's support is exceptional!”

Nathan Fields Head of Marketing at Drawboard
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“You guys/gals rock!”

Adam Mills Lead Engineer at Hatch

Try Vero's transactional emails platform today

  • Free trial
  • No credit card required
  • Easy set-up