These aren’t the 50 best marketing blogs of all time, just 50 really great ones. There are too many to choose from and I’m sure we missed a few. (Be sure to let us know your top picks in the comments.)
We didn’t take frequency into consideration. That means some of these blogs don’t post often but when they do, pay attention.
We listed some additional “obvious” reads – blogs that we think all marketers should be following – at the bottom.
Jason Cohen, best know as the founder of WP Engine, writes a blog that will make you re-evaluate your marketing. It’s not frequently updated, but when it is Jason speaks from experience and never disappoints.
Great copywriting never happens by accident. As Nathaniel Hawthorne famously said, “Easy reading is damn hard writing.” The ABC Copywriting blog, run by copy wiz Tom Albrighton, is an essential resource for aspiring copywriters and content marketers.
Bob Hoffman, a well-known author, speaker and partner at Type A Group, has a blog that is both analytical and witty. His thoughts on marketing and advertising are truly contrarian (hence the blog’s name). In short, Bob keeps it very real.
Great marketing blogs consistently teach you something new, and that’s what makes Andrew Chen’s blog so great. Many of Silicon Valley’s biggest stars look to Andrew for marketing advice, which makes it no surprise that his insights have been published in outlets like The New York Times and Wired. As a bonus, he runs a great forum that anyone can join.
We originally found Annie Cushing through her ridiculous must-have marketing tools Google Doc. When we needed some analytics guidance here at Vero, we remembered that Annie knows more about the subject than anyone in the world. So, we hired her to help us out – and she rocked. (Oh, so that’s how content marketing works!)
The SEO world is home to more “soft” content than I can handle. In fact, I gave up reading SEO blogs for about a year until I discovered Brian Dean’s Backlinko, which is a breath of fresh air for search engine marketers.
Baremetrics founder Josh Pigford writes in great detail about his experience growing a startup, and it’s candor and content is absolutely fascinating. This blog is an easy read, with a lot there to learn and emulate.
You won’t find marketing thoughts like Ben’s anywhere else simply because few people think this big. We think he would hate being labeled as a thought-leader, but it’s true. This blog is especially perfect for email folks, but all marketers should take a look.
CEO Richard Baxter is one smart dude. Reading just a few of his posts on the Builtvisible blog will give you an idea of what it takes to build links, master SEO and create truly epic content.
Hands down, this is one of the best growth marketing blogs out there. Brian Balfour, Hubspot’s VP of Growth, is undoubtedly and ace when it comes to growth and user acquisition.
What good is content that doesn’t convert readers into users and customers? Conversion optimization is the catch that slows down most marketers. If you want straightforward advice on increasing conversions, this is a one-stop shop. Make sure you check out the podcast, too.
There is only one word to describe ConversionXL posts: detailed. Led by Peep Laja, this team shows you how to grow a business from soup to nuts with posts that are backed by hard data and years of experience.
Joanna Wiebe’s blog is the epitome of content designed to convert. She seems to understand the difference between content creation and copywriting better than anyone, and her advice on persuasion and conversion is second to none.
The brainchild of Ryan Deiss, the Digital Marketer blog encompasses all marketing topics and should be a staple of every marketer’s reading list. Of particular benefit is the data that the writers incorporate to demonstrate sophisticated and actionable marketing strategies.
The Distance is a content project from Basecamp that details the inner workings of businesses that are at least 25 years old. It’s an interesting look at the (seriously) long-term strategies that help businesses get started and keep going.
Gleam is a tool aimed at helping businesses earn more subscribers and run competitions, and their blog is full of detailed posts that offer incredibly useful ways to grow your own business with their software. Whether you use Gleam or not, it’s worth checking out.
Jeff Goins is a writer, above all. Whether you blog, tweet or write ad copy, Goins reminds us that writing is an essential skill for all marketers. Enjoy the posts and pay careful attention to the way Jeff writes – there’s a lot to learn on this blog, from style to psychology.
Gregory Ciotti runs marketing at Help Scout where he’s grown an audience of two million readers. On his personal blog, he reflects on lessons learned and offers advice on everything from hiring marketers to improving communication.
The Groove blog came to our attention when the company’s team first started documenting their journey to hit $100k in monthly recurring revenue. They’ve since passed that goal and are now on their way towards $500k – and the blog is still going, much to the satisfaction of their thousands of subscribers. Founder Alex Turnbull writes in great detail about the people, books, marketing blogs and strategies that inspire him, and recently he’s been featuring interviews with other founders about their own journeys to $100k.
Customer support is itself a marketing practice, which is the primary reason this blog belongs on our list. The simple design, clear writing and insightful posts make the Help Scout blog irresistible.
Personal blogs tend to resonate more with us (which is why there are so many on this list), and Hiten Shah’s blog is a perfect example of where the personal meets the professional. He injects his years of experience into each short post, making for compelling reads time and time again.
Too many agencies blog because they feel they must, not because they have something to say. The iAcquire blog stands out for a number of reasons, not least of which are its in-depth posts, sharp design and, of course, Joel Klettke’s sarcasm.
Content marketers have a lot to learn from paid ad pros like Justin Brooke. His blog, IMScalable, covers all kinds of digital marketing topics, placing an emphasis on ads and retargeting.
The Intercom appeals to a wide audience of marketers because it covers topics ranging from onboarding and retention to customer success and design. A collection of contributors ensures the blog always stays fresh and informative.
Ben Yoskovitz wears many hats: founder, investor and product specialist. His blog is a collection of thoughtful essays on marketing, product-market fit and other SaaS-specific topics.
John Egan is part of the growth team at Pinterest, so it goes without saying that he knows a thing or two about growth. Luckily for all of us, he shares that knowledge on his personal blog. If you want to know how one of the biggest websites in the world approaches growth, then this is the blog you should be reading.
Facebook advertising can be complicated, but Jon Loomer has you covered. This blog, if nothing else, is super sophisticated. Check out his posts before you spend another dollar running Facebook ads.
As a consultant and columnist for some of the top brands in the marketing space, Matthew Barby has earned a reputation for thinking outside the box. He just gets it. Need proof? See the recommended post below.
Entrepreneur, designer, author – Nathan Barry does it all. In addition to his blog, which is filled with in-the-trenches advice on growing a business, aspiring authors should also check out his book, Authority.
A prolific blogger, Neil Patel also graces KISSmetrics, CrazyEgg and QuickSprout with his writing. Neil is legendary in the content marketing world, so be sure to soak in not just his content, but his approach.
Nir Eyal is an expert when it comes to building sticky, habit-forming products. His take on marketing psychology is always fascinating and his Hooked Model has quickly become a conversation starter in marketing departments around the world.
It’s best to get information from someone who is as close to the source as possible. Avinash Kaushik is Google’s Digital Marketing Evangelist, making him about as close to one of the most valuable sources as possible. Especially helpful are his posts on analytics.
Percolate is a badass marketing platform with a great blog to boot. A team of skilled writers contributes to this growing resource, so don’t miss another post (and spend plenty of time catching up on what you’ve missed).
Maybe you’ve heard of a little site called Product Hunt, the baby of startup guru Ryan Hoover. The site’s blog serves as the hub of Ryan’s online world, and is the easiest place to learn about his ideas and advice – and is definitely worth a follow.
What began as a single posting by entrepreneur Jason Lemkin on Quora has grown into a 750,000-views-per-month blog, for a reason: while the content is mostly SaaS-oriented, there’s plenty for everyone to learn here.
Shopify understands every pain point that e-commerce marketers experience. The blog is designed to specifically address these issues, and they do a damn good job of it – making it what we think is one of the top e-commerce blogs out there.
Most marketers are familiar with 37signals (now Basecamp). But if you aren’t, welcome to their blog Signal v. Noise, which just so happens to be the greatest repository of marketing and business writing on the Internet! To drive home just how good they are, Jason Fried and David Heinemeier Hansson have turned their blog into two New York Times bestselling books.
You can learn a lot from a developer’s point of view on analytics and marketing. Simo Ahava’s blog is technical and sophisticated – the perfect blog for marketers who are ready to take growth seriously.
If you want to learn more about customer acquisition, churn reduction and other SaaS marketing strategies, Sixteen Ventures, authored by self-described marketing ninja Lincoln Murphy, is a gold mine. He gets very specific, so you’ll never walk away from a post wondering what to do next.
In world run amuck with soft, fluffy content, Kevin Fleming is fighting back. His marketing blog is full of in-depth, highly specific posts that cover the good, the bad and the ugly.
You can find content marketer extraordinaire Sujan Patel’s work on every respectable marketing outlet on the web, (including Vero). His writings appear regularly in big pubs like The Wall Street Journal, Entrepreneur and Forbes, but this blog serves as his home base. If you want to see what hustle looks like, read and learn.
The SwellPath blog does a good job at covering a wide range of marketing topics. From Chrome extensions for marketers to working with JSON structured data, all marketers can take something away from this blog.
Investor blogs are great because they focus on numbers. Tomasz Tunguz’s blog is analytical and forward-thinking, but he’s also a visual thinker, so the blog has plenty of charts and graphs explaining the rational behind his insightful posts.
With a keen focus on landing page and conversion optimization, the Unbounce blog is a collection of thoughtful articles on fundamental Internet marketing principles. This marketing blog attracts smart contributors from all over the world, making for an exciting and well-rounded reading experience.
Samuel Hulick’s name has become synonymous with onboarding. Case in point: his onboarding teardowns are exactly the kind of resources that seriously help marketers improve their own work.
Yes, Vero. We’re good and getting better. Stay tuned for the smartest email marketing advice out there, as well as a behind-the-scenes look at our growing business and content marketing adventure.
Bryan Harris’ posts prove he’s an innovative thinker and a great writer. His blog offers step-by-step instructions to grow your business, taking a a candid approach to business and marketing that we love.
If you’re interested in getting more work done in less time (and who isn’t?), the Zapier blog is fabulous resource. Their product enables users to save time and maintain efficiency, and this marketing blog backs it all up with great posts on productivity, automation and marketing.
Hey @jimmydaly:disqus, fantastic post! Finally a post with all the must follow marketers on a single page! #super!
You might also want to add Tatvic blog? Highly known for the webinars – tatvic(dot)com/webinars or you just might want to link to blog – tatvic(dot)com/blog itself!
Uggh! I just bookmarked all of these and then realized I was not bookmarking the updated 2015 blogs. Oh well, guess I can just bookmark this page and check them all out that way when I want to. Anyway, another great blog in the making is mine of course.
It’s important to understand when to sell your product and when to learn more about your potential customers. Many marketers believe that acquiring an email
Hey Jimmy! Awesome selection! Just bookmarked it because I now plan to reach out to some of these bloggers and connect with them!
PS: I guess I’ve picked a great name for my blog – it starts with “B”, which puts me at the top of your list LOL
PPS: can’t find the tweet button here, why so? 🙂
Hey Jimmy!
Great selection!
Just bookmarked it because I now plan to reach out to some of these bloggers and connect with them!
PS: I guess I’ve picked a great name for my blog – it starts with “B”, which puts me at the top of your list LOL
PPS: can’t find the tweet button here, why so? 🙂
@timsoulo:disqus Thanks! Tweet button should be directly below the image at the top. We should add below the post too though.
Hey @jimmydaly:disqus, fantastic post! Finally a post with all the must follow marketers on a single page! #super!
You might also want to add Tatvic blog? Highly known for the webinars – tatvic(dot)com/webinars or you just might want to link to blog – tatvic(dot)com/blog itself!
Cheers! 🙂
Great suggestions … added the Tatvic blog at the bottom of the post.
This post goes hard in the paint. Love it.
This comment made my day.
Highest praise, Jimmy. 🙂 Masterful selection and succinct, instructive write-ups.
Jimmy really took it strong to the rim with this one.
Just like that.
Thanks for the awesome mention and kind words! It was awesome working with you fine folks!
Looks like an awesome blog, love the design too.
Love the list – like Tim said, I believe it will be quite useful for reachout.
I would add UsabilityTools Blog as an off the radar conversion optimization and UX blog.
Thanks!
Looks very cool, added it at the bottom.
Thank you, Jimmy!
Thanks for the awesome mention and kind words! It was awesome working with you fine folks!
Love!
🙂
Some great blogs in here and a few new ones I need to check out too!
Would love anyone eager for more to take a look over intergeek.co.uk 🙂
Intergeek is a great one. Added to the list.
I love reading proofhub.com/blog very useful tips and tricks for project management are provided in this blog.
Wow great
list @Jimmy. Some are not known to me. Will do have a look. Thanks for sharing.
Hope one day our site too will get a place in your list.
Jimmy, many thanks for featuring my blog. And thanks to everyone who’s shared this page too. I’m honoured to be seen in such company!
Uggh! I just bookmarked all of these and then realized I was not bookmarking the updated 2015 blogs. Oh well, guess I can just bookmark this page and check them all out that way when I want to. Anyway, another great blog in the making is mine of course.