What’s this guide about?
We’ve written The Ultimate Guide To Successful Email Marketing to give you a framework for setting up your email marketing from scratch and optimizing your campaigns over time.
We’ve pulled together the steps in this guide based on the highly segmented and targeted email marketing campaigns we’ve seen our customers send at Vero, the campaigns we’ve tested ourselves and market-leading examples we’ve seen out in the wild.
When I got started with email marketing at Vero, I always wished there had been someone to teach me many of the lessons I’ve learned from trial and error. This guide is the guide I wanted for myself. With over 10,000 words, advice from 15+ experts and countless examples this guide will generate new ideas and give you the firepower to make your email marketing a success.
Who should use this guide?
This guide is written with two groups of marketers in mind:
- Those new to email marketing: If you’ve never done any email marketing this guide will give you step-by-step instructions on how to get started and what to do next so that your campaigns actually get the results that you want.
- Those whose campaigns need a boost: If you’ve been running email marketing campaigns for a while but aren’t seeing the ROI that you want, Chapters 2-7 will give you practical advice that you can use to review your email marketing strategy and improve your campaigns to ensure you do achieve your goals.
All of the chapters in this guide feature screenshots and examples that you can use for practical inspiration. The chapters cover everything from selecting an email service provider and strategising for your trigger-based campaigns to configuring your emails for maximum deliverability.
We also asked a bunch of experts to share their words of wisdom on each chapter so you can learn from the best.
Table of Contents
Here’s an outline of what’s included in the guide: