2014 is going to be a great year for email marketing. It looks like there is going to be an ever-increasing focus on mobile, better segmentation (as data becomes a company’s secret weapon) and the recipient (particularly with UX changes and innovations from Gmail). To meet these demands, we’re working on some awesome new ideas […]

Creating content that gets shared is super hard. If it was easy we’d all have a million uniques a month, right? Learning a few tips and tricks to help you ensure each and every piece of content you put out has an impact will make your blog and email marketing much more powerful. Here are […]

Six months ago we compiled a list of 20 great lifecycle email campaigns and the response was fantastic. Since then we’ve seen some fantastic campaigns from B2C and B2B business alike: campaigns that implement email marketing best practice and raise the bar. These 15 campaigns will give you inspiration for data-driven email marketing campaigns that […]

Google have now started caching images for all emails opened via Gmail. This means images are displayed by default, generally a good thing for email marketers. This will have an impact on how opens are tracked and it’s interesting and important to understand why. Throughout 2013 Google made a number of changes to Gmail, in […]

Although there are many technical rules around you need to follow to ensure your emails look and function well, the rules around what to do to create successful email marketing campaigns are completely open: you can try out anything you like. Finding what works is a process of trial and error but these 5 tips […]

Ensuring you are targeting a willing, hungry and profitable audience is, without a doubt, the most important step of any marketing campaign. Getting this right up front will save you hours of wasted time and effort. Robert Coorey, Director of Global Marketing at e-Web Marketing, used science to help him ensure there was an audience […]

The Direct Marketing Association (DMA) puts out statistics regularly on the state of email marketing. Last year in their 2013, and most recent, report they found that companies achieve an average ROI of $28.5 for every $1 spent on email marketing. Next on the list is search engine marketing, coming in at about $20 for […]

Getting your behavioural email marketing campaigns right is a process of trial and error. One of the great things about trigger-based email campaigns is that you can test and continually optimise them until they’re permanently increasing revenue for your business. I got five of the best email marketing and conversion rate experts out there to […]

When it comes to marketing there are traditional approaches like pay-per-click advertising, newsletter advertising, billboards, directories, radio, webinars, and the new and popular approaches of inbound marketing, partnerships, and remarketing. …yet, it’s often the less traditional approaches that lead to the biggest growth. Andrew Chen shared his observations on one of AirBnB’s fantastic distribution hacks: […]

Email newsletters helped us grow an extra 34% last month. We sent twice as many email campaigns in November as we did in October. This might sound like a lot yet most of our customers only received 1, or perhaps 2, extra campaigns. How? Segmentation. We’ve recently been sharing statistics and data that reveal the […]

Would you rather make $10,000 or $8,000 from the same 4 customers? Pricing your product correctly will directly affect the success of your business. Pricing not only influences your profitability but your cash flow too. This is vital in the life of any growing business: the more cash you have to plow back into your […]

As we head into December 2013 I put together a summary of the last 11 months for the Vero team. I wanted to share it with you too. Before I get into the details I want to say a huge thank you from all of us at Vero. We’ve had an awesome year working with […]

We put a lot of time and effort into writing posts for the Vero blog. As a team we all acknowledge the blog as the perfect way to share awesome email marketing stories and stats to help you do better. We’d love to hear how we could make the blog better for you – from […]

Growing quickly is about leverage. The best way to get leverage is to get access to the audience of others. Enter partnerships. A good partnership has to ability to deliver qualified visitors to your site. Visitors that will actually buy. Building up a marketing channel that consistently drives people into the top of your funnel […]

Using email personalization, even if it’s just using a customer’s name, can increase click-through rates by up 50%! Here’s the results based on data from Vero’s customers. We analyzed: 8,000 email campaigns, removing those with less than 1,000 sends. Using our templating engine we determined emails that contains personalization based on the Liquid templating language. […]

The hard data says triggered email campaigns have a higher click-through rate than newsletters, by just over 40%. Better yet, a triggered email with 2 or 3 links is 120% more likely to convert than one with just a single link. Last week we examined whether emails with an image converted better than those without. […]

When we analyzed the data from over 5,000 campaigns we found something powerful: campaigns with images had a 42% higher click-through rate than campaigns without images. Since Vero helps you increase your email marketing conversions we care a lot about tactics that actually get results. We’re big believers in data-driven decisions so we have put […]

Seasonal emails are a great opportunity to engage with customers, new and old. It is also a great time to gather new data that you can use in all of your email campaigns over the next year. Segmentation is the key to driving conversions this Christmas. Learn from these three segmentation strategies. The holiday season […]

We recently teamed up with the guys at Moz.com to bring you two great marketing tools with extra value. All Vero subscribers can get a 60 day free trial of Moz. That’s double the usual trial period, available any time if you follow this link. If you haven’t heard of Moz, it’s an SEO analytics […]