Email marketing is really complicated. You have to write great subject lines and persuasive copy but you won’t have anyone to email without great landing pages. And without A/B testing and segmentation, those emails might not perform very well. The best email marketers put all the pieces together. This week’s Whitelist touches on almost all […]

Most startup entrepreneurs are already familiar with Eric Ries’ lean startup methodology. The approach centers on the idea of a minimum viable product. As Ries explains, a minimum viable product (MVP) “is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least […]

As a marketer, I’ve seen firsthand just how powerful it is to join online communities. Superpath, for example, helped me negotiate my content marketing salary at my last job. Time and time again, I’ve found information and connections within online marketing communities that have bolstered my career. Joining a marketing community gives you direct access […]

Where do you collect email addresses? There is a new place to collect email addresses: Twitter. Twitter has been allowing users to advertise on its platform for a while now, but lead generation cards are relatively new. Twitter explains: What are Lead Generation Cards? The Lead Generation Card makes it easy for people to express […]

We talk a lot about writing persuasive copy, segmenting lists and personalization but don’t forget that design is extremely important to a successful email marketing strategy. This week, we pulled together some great articles on how to create your own visuals, where to put them in your emails and how to use existing content to […]

You know email is a powerful marketing tool. You also know that it has been abused by careless marketers and spammers for years. One of the best ways to ensure your emails resonate with your users is to constantly A/B test factors such as subject lines, tone and copy. Making Email Better, One A/B Test […]

How would you like to write persuasive emails that hit it out of the ballpark each and every time? You’ll increase your chances of success if you follow a century-old formula that marketers and salespeople have been using since the 1900s. I learned it in university 20+ years ago, and it’s still being taught and […]

As marketers, we spend a lot of time reading about how to improve our marketing, chatting with others in the community and observing how the best execute their strategies. It’s easy to get lost in the sea of marketing information and actually forget that we should always be thinking about our customers. Always, always, always! […]

No doubt you’ve had butterflies in your stomach at some point in your life. Maybe it was before you pitched the last game of the high school playoffs or did a sales presentation for a big client. You know the feeling. But did you know that nerves actually help you perform at your peak? People […]

You know that moment when you come across something so interesting, so thought-provoking that you just have to share it? This is that moment. A few weeks ago, Rand Fishkin published a video called The Greatest Misconception in Content Marketing. Like most of his videos, Rand used plain and simple terms to explain why a […]

The word of the week here at Vero is insight. It’s a marketing buzzword, we know, but seriously, we learned so much this week about writing killer subject lines, mobile email consumption and landing page optimization. We also learned that it’s possible to have an open rate above 100 percent. Rock on, emails marketers. And […]

“Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” – Seth Godin Email is an intimate form of communication. With great power — the privilege of inbox access — comes great responsibility — the requirement to respect recipients’ permission by keeping […]

First came search, then content marketing. And now, a compelling new marketing strategy has emerged: community building. In the old days, SEO was considerably easier than it is today. A few links, some rich anchor text and next thing you know, you’re getting tons of traffic from Google. Content marketing, which is essentially the process […]

You’re a smart person. You recognize the value of email marketing, and you’re implementing it in your own business in order to improve conversation rates and grow your brand. And because you want to beat your competition, right? But there’s one key thing you’re likely not doing with your email marketing that you should be. […]

Two weeks ago, we started a weekly content roundup known as The Whitelist, and we already missed a week! I was out in beautiful Denver, Colorado at the first annual Copyblogger Authority conference (read a recap here) meeting new people and learning tons about great marketing. I’ll be including tips and tricks that I learned […]

I had the distinct privilege of attending Copyblogger’s first ever conference, Authority Intensive. As promised, the two days were chock full of inspiration and information. Beginning with Seth Godin’s witty and insightful keynote – I glanced around to see a few attendees actually tearing up when he came on stage – and ending with Bryan […]

After your subscribers open and actually read your email, the next challenge is to get them to convert. In other words, it’s time to take action. The words and images you use to ask for that conversion are known as a call to action or CTA. A CTA asks the reader to take the next […]

Some blog posts are meant to be read, tweeted and forgotten. Others are meant to be bookmarked. This is one of those posts. The Internet provides us with quantity, but not always quality. For this reason, Chris Hexton and I compiled some of our favorite email marketing tips, blogs, guides, templates and webinars. These are […]

Alexis Dubief is the founder and editor of the extremely popular parenting blog Troublesome Tots, where she provides resources to help kids sleep better. She is a blogging savior to young parents all over the world and, starting from scratch, has built an audience of over 1.5 million readers. Learn more about her story, strategy […]