It’s time we have a talk about content cannibalization. Disclaimer: You might be offended but this is a conversation that needs to be had. Okay, ready? Better metrics aren’t always good for your business. What the heck does that mean? Let me explain. Marketers often cannibalize their content by putting the carriage in front of […]

The sad truth is that most people do email marketing all wrong. Fifteen percent of marketers were willing to admit that their email marketing stinks, but the real number is probably much, much higher. Everyone uses email. From charities to political advocacy groups and nearly every business, it’s well known that email is a powerful […]

Email receipts are the easiest way into an inbox, yet they’re the most underutilized form of email marketing. If you own a brick-and-mortar store, why would you pay for paper that you know customers will throw away or lose? A digital copy, delivered straight to the inbox, is environmentally friendly, easy to find and perfect […]

A few months ago, I came across a post on the Moz blog about creating “big content.” It was witty, insightful and impressively thorough. By the time I reached the end of the article, I was hungry for more. It turns out that the author, one Mackenzie Fogelson, is also the founder and CEO of […]

You might think that your email marketing engine is a well-oiled machine, but there’s always room for improvement right? Which is why we put together this list of 20 email marketing best practices so you can fine tune your marketing strategy, and reach out to your customers in the most effective way. 1. Create an […]

Check out the updated 2015 list here. You know that feeling you get when you find a new blog that is just loaded with good information? Get ready to have that feeling 50 times in row. Marketers need good resources to make good decisions. And to be quite frank, there is a lot of junk […]

Once upon a time, marketers could get away with broadcasting their products and services via advertisements, because viewers didn’t have the option to skip through or filter out the ads. Consumers just had to suffer in silence.

Did you know that Lego has been marketing content since 1987? That, Red Bull sends its Red Bulletin magazine to over 5 million subscribers? That John Deere runs the largest farming magazine worldwide, and it’s been in circulation since 1895? Content marketing is hugely popular in 2014. Particularly popular among B2B marketing-software companies, content marketing […]

The Vero blog has grown tremendously over the past year. As the page views have increased, so have the offers for guest posts (some are fantastic), but we turn down most pitches. We want the Vero blog to be an incredible resource for email marketers, and we want to hear from the marketing community. If […]

I’m sure you’ve heard this before: if it’s free, you are the product. Think about it. Facebook, Twitter, YouTube, Google+ and every other social network are all free because they charge advertisers to reach users. It’s a great model for them but it’s less than ideal for the marketers doing the advertising. In the longterm, […]

Email marketing has been the most effective online marketing tool for the last decade. When it comes to lead nurturing and customer relationship management, email marketing beats social media, SEO and content marketing hands-down. While a diverse approach to marketing is always smart, it’s no wonder marketers want control over database of email addresses rather […]

We’re happy to announce teaming up with AirPair to give you customers a new way to connect with our team and one another when implementing our smarter email marketing platform in your apps. If you’d like to pair up when setting up Vero check out our Vero Experts page on AirPair. You can book time […]

Over the last 10 days we’ve released three great new features that will help you use Vero faster and more intelligently every day. There’s lots more coming so stay tuned over the next two months.

Segment your subscribers Segmenting your customers allows you to send more granular emails. This, in turn, means that you’ll send emails that resonate with each and every recipient – this keeps you and your customers happier: they get better emails, you get more conversions. Two primary ways to segment your customers: Using their attributes, for […]

As with any online marketing, the trick to successful campaigns is to ensure you are measuring everything. We’ll take you through what metrics to measure when it comes to email and what to look for in order to improve. Opens, clicks and conversions Opens, clicks, and conversions are the three most important metrics when it […]

A great email subject line has the power to truly change the success of your campaign. Writing great subject lines The subject is the first thing your readers see. Even if they don’t open your email, it still has a lot of power as it gets your brand in front of your customers. It’s been […]

Four steps to help you create your first email campaign strategy. 1. Understanding automated and one-off campaigns When you think email marketing the first thing that jumps into your head is probably the word ’email newsletter’, also known as the promotional email or blast. Email newsletters have been the bread-and-butter of the industry since the […]

Blogging and content marketing has been one of the hottest trends over the past few years. Online businesses figured out that by producing amazing content that provides value to their customer base they can increase traffic, educate and built trust: generating more leads and sales. In this way, content ends up being a win-win for […]

Knowing where and how to get email subscribers requires you to know the audience you’re targeting, and think about what you’ll ultimately send them. Customer Personas As with any marketing, you should spend time creating customer personas. A customer persona is a very clear image of the person you’re going to be selling to. How […]