People are afraid of your product and it could be the primary reason you aren’t getting as many signups as you want. Humans are lizards. They fear the unknown. Even if your target market understands that your product could solve a real problem, they are afraid it won’t work. Or that it will be a […]
What’s the difference between content marketing and product marketing? Content is a lead-generation tool, an education platform, and a brand-building strategy. Goals center around audience growth and engagement. Product marketing is very different. A product marketer aims to understand every facet of the customer experience. They need to know why customers use the product in […]
Email is one of the most successful marketing channels. That means it is getting noisier. You need to be thinking about personalized emails if you’re going to be competitive. If you want to win the inbox, you need to get involved. At this point in history, you know more about your customers than ever before. […]
Two months ago we hired our first full time Product Designer at Vero. We’re excited about fully realising all of the great ideas we have in mind to help you communicate better with your customers. Prior to two months ago, Damien and myself led our Product Design. We’re smart problem solvers, yet we’ve got zero […]
Like most “growth hacks,” the value of A/B testing has been lost in the rush for game-changing results today. As any experienced marketer or entrepreneur knows, there are no silver bullets when it comes to scaling a business. A/B testing, like every other tactic, has its place in the marketing toolbox. Used correctly, it can […]
Customer retention emails are designed to help customers understand the value of a product, prompt engagement, and reduce churn rate. In this article, we take a look at 15 examples of customer retention emails – Some are true retention emails in that they were sent after a period of inactivity with the product, while others […]
How long has "Update the onboarding emails" been on your to-do list? Onboarding is the process of getting new users to "first value" as quickly as possible. The sooner customers use your product’s best features, the sooner they’ll see an ROI on their investment and the more likely they are to stay. Onboarding is especially […]
Marketers have a tendency to over-automate. How many meetings have started with a great idea and ended with an “optimization plan”? Too many. The temptation to put tools, processes and triggers in place from the word “go” isn’t always a good idea. As Jason Fried wrote on the 37signals blog, “premature-automation can lead to blindness.” […]
Segmentation in email marketing leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers don’t invest enough time in segmentation, and a result, don’t reap the benefits. Additionally, segmentation is most useful when marketing collaborates with customer support, sales and accounting. I know – […]
Our engineers are constantly working to make the Vero experience as great as possible. We push updates to the app every week and although we’ve always documented improvements inside the application, we plan to start publishing them here on the blog as well. Here are just a few of the improvements we’ve launched recently. File […]
One thing we often hear is, “How can I get customer feedback?” Today, we have a really good answer to that question. Given all the data we have at our fingertips these days, it feels wrong that we don’t truly know our customers. But email is one of the best ways to change that. You […]
Customer experience is more holistic than most businesses account for. The product loop – a phrase that helps put customer experience in perspective for online businesses – extends far beyond the core application or service. It is also comprised of customer support, email marketing, notifications, advertising and more. Anything that could trigger action, emotion or […]
ContactMonkey, an app that brings Salesforce data and email tracking into Outlook and Gmail, recently ran into an onboarding problem. ContactMonkey’s Chief Marketing Officer, Alex Smith, noticed that new users were having a hard time getting acquainted with the application. This meant they weren’t getting to see whether or not the tool could effectively solve […]
This is our fourth blog report. You can read the others here. January 2015 report February 2015 report March 2015 report I’ll get into some numbers but first, there are a few other things I want to touch on.
While most marketers are stuck in “batch and blast” mode, Airbnb is doing things differently. The company doesn’t see email as a tactic to drive clicks and traffic – it’s a way to help their customers find a place to stay. It’s actually an extension of the customer experience. That’s why they’ve set up simple […]
It’s important to understand when to sell your product and when to learn more about your potential customers. Many marketers believe that acquiring an email address is the only thing standing between them and a sale. Once they can start the drip campaign, the deal is as good as sealed. Like all businesses, we are […]
This post originally appeared on the Unbounce blog and is being republished with permission. Marketing doesn’t end after the conversion. In fact, that’s where it begins. It costs 7x more to acquire a new customer on average than it does to keep an existing one (source). Customer retention is too important (and expensive) to overlook. […]
We set out to find 50 great marketing blogs – some you may have heard of but others that you probably haven’t. There is gold in this list. Also Read: The best way to organize your marketing stack But first, a few notes: These aren’t the 50 best marketing blogs of all time, just 50 […]
What’s the secret to getting people to do your bidding? This is the question Robert B. Cialdini, an experimental social psychologist, asked. To find the answer, he embarked on more than 30 years of psychological experiments, which included disguising himself as a sales trainee to infiltrate the advertising, PR and fund-raising worlds with one goal: […]
This is our third monthly blog report. You can read the others here: January 2015 report February 2015 report The Numbers (on the blog subdomain) Pageviews: 69,184 (+6.57%) Average time on site: 3:21 (+7.6%) Bounce rate: 80.13% (+0.67%) Organic search visits: 17,506 (+11.76%) New email subscribers: 673 We bumped into an issue with Google Tag […]
Insights and resources for improving product-first email and push messaging campaigns.
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