Editorial and educational content is one of the most powerful ways to convert email subscribers into paying customers. Focus on sharing knowledge with your readers rather than offering a discount or asking for a sale. Use series emails to multiply the effectiveness of your educational campaigns. Last week, in part one, we discussed how you […]
Using landing pages to collect email subscribers (for any type of campaign) can help you increase conversion rates up to 50%. Landing pages give you the power to apply rigorous conversion optimization strategies. You can use landing pages to create data-driven segments within your email marketing database. Using dedicated landing pages to collect subscribers for […]
Today we released a new feature system-wide: external attributes External attributes allows you to merge in data from your own website when sending emails This feature is now publicly available (not in beta) to customers on our higher plans: email us to enable it What it’s all about The idea behind it is to let […]
Want to see some great examples of lifecycle email marketing? These five great examples of lifecycle marketing campaigns will help you get a practical grasp on what you can do to maximize the effectiveness of your own lifecycle emails. They show you ways you can use behavioral triggers to dramatically increase your email conversions. If […]
Whether in SaaS or eCommerce, upselling customers has a huge multiplying effect on your revenue. Too few online businesses focus on current customers, inactive or active, as a source of increased revenue. Email can help you respond to and re-engage/focus in on customers that you can re-activatee or upsell. Most companies spend a lot of […]
We more than doubled subscriptions to Vero blog email marketing list in just four weeks. 50-60% of all SaaS free trial signups read at least one blog post. The increase in subscribers has directly increased trial signups. The biggest driving factor to the increase was focusing on a single metric. The following three headings explain […]
Sending emails your customers want to receive is the difference between increased email conversions and ending up in the trash. Data gives you the power to make informed decisions. Data is what makes online marketing so powerful. Here are five data-driven ways to determine what content to email your audience next.
Check out some of the product improvements we’ve pushed over the last few weeks. In-app notifications One of the great things about Vero is that it does a lot of heavy lifting behind the scenes. One of the negative side-effects of this is that it can, at times, be difficult to see what is happening […]
Segmentation is key if you want to send emails that make money. This post examines three segmented email marketing campaigns and why they are effective for SaaS, retail and social businesses alike. Email is the most effective online marketing channel (dollar spent to dollar earned). The most important thing to get right when using email […]
Email is an easy, cost-effective and personal channel that can help you improve your customer retention strategies. In fact, 59% of B2B marketers believe email marketing is still the most effective channel in generating revenue. Why? That’s easy – because it’s personal and trackable. Chris validates this idea with his post on five killer examples […]
After operating Vero for a little over a year and getting a handle on our costs along with the value we should provide, we’re changing our pricing to a per user model versus a per email one. Yes – this means that, on average, our pricing will go up. All of our current customers will […]
The lowdown BugHerd is a SaaS application that makes it easy for web designers and developers to collaborate visually when creating websites and web applications. With the click of a button users can ‘add a bug’ to any part of a website. This allows collaborators to see where issues are right on top of the […]
If you’re an online marketer then you are busy. Creating, delivering, testing and refining your marketing ideas is a constant challenge and takes a lot of time. Anything that helps you move faster also helps you test ideas faster, and the more ideas you test, the more wins you have and the faster you can […]
The travel industry is massive. Worth nearly a trillion dollars per year, travel businesses spend a lot of time competing on their ability to provide great customer service at the best prices. Savvy travel companies are embracing online marketing to it’s fullest extent. From search companies like Kayak to airlines like EasyJet, lifecycle email marketing […]
Planning out your lifecycle email campaigns can be a daunting task. Knowing what to send and when is not a perfect science but having a framework you can use to think about your lifecycle campaigns is a powerful tool. There are three key components to planning an end-to-end lifecycle email marketing campaign: coming up with […]
There are a number of conversion killers that haunt your email marketing campaigns, usually without you even knowing. They’re the sorts of mistakes that are easy to miss, are made by the best of us and happen time and again. Today we’re going to look at some real world examples of the top problems that […]
When it comes to guiding people through your funnel every little thing your customers’ encounter (big or small) has a big impact on your overall conversion rate. Focusing on new features or getting lost in the technicalities of your website are easy to do but it’s important to step back and look at the big […]
Most businesses send the same sorts of emails: some reach out right after you sign up, only to forget about you days later. Others will send you the occasional update when they are are launching a new product and the rest might send you a few tidbits month-to-month. Does this sound familiar to you? There’s […]
Getting meaningful, actionable feedback from your customers is a vital part of your business strategy. Quality feedback allows you to make decisions that have a real impact on your business and it’s bottom line. Getting customers to provide you with feedback is no easy task but when you get it right, you can collect a […]
Lifecycle email campaigns can be tricky. If you’re stuck wondering what sorts of campaigns you should send then using successful campaigns from other online businesses as inspiration can be a great shortcut to get started. It’s an exciting time in email marketing, with many businesses embracing automated lifecycle emails more than ever before. Here are […]
Insights and resources for improving product-first email and push messaging campaigns.
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