In this article, we’ll go over what audience segmentation is, learn about why it’s crucial to have in your business, and how you can best implement it.

Email image issues can throw off even the best email teams by reducing deliverability, or tanking user experience. Read our guide to learn how to fix them!

By the end of this article, you’ll know what email analytics are and be familiar with specific metrics that you should be tracking for your campaigns.

Creating HTML email templates are harder than you think. What are some of the obstacles and options that you have? Read our guide to learn more.

Lifecycle marketing is what a brand does to guide customers from when they first hear about the brand, to purchase, and later to advocacy. Read our guide to learn how to map it to email.

Email newsletter guide: Why they’re effective and how to create your own

Email is a cost effective way to reach your customers, but exactly how do you leverage it as a marketing channel? Read our beginner’s guide to get a detailed overview on email marketing.

What is behavioural targeting, and how can it improve customer messaging? To create better email experiences, marketers can use customer and product data to trigger personalized email marketing campaigns. After all, personalization creates more interest in your products and brand, providing customers with more relevant and insightful messages. According to McKinsey, organizations that use consumer […]

Let’s face it, marketing online isn’t easy. New competitors are springing up every day, and customer acquisition costs are rising for both B2C and B2B companies as a result. Here’s data from ProfitWell that shows just how significantly customer acquisition costs have risen in recent years. In this increasingly competitive digital landscape, a lot of […]

Your customers want to be treated as a person, not a number. And that’s where personalized experiences come in. Read our guide to learn how to use dynamic content to boost subscriber engagement!

According to Statistica, about 293 million emails were sent every day in 2019. Fact is, email is a critical part of our personal and work lives. But email has a downside – it can be a big security vulnerability. The FBI estimates that email-related scams have resulted in worldwide losses of at least $26 billion […]

While single opt-in seems to be the more streamlined option, double opt-in is better at engaging your subscribers. So which should you choose?

Read our comprehensive guide to understand what email deliverability is, why it’s important, what affects it, and what you can do to improve it overall.

In this guide we explain what webhooks are, how they work, and how you can use them in your everyday life..

Customer onboarding is key to ensuring new users engage and experience value from a product or service. Using data to deliver a personalized onboarding journey can help customers experience value more quickly, and improve customer activation and retention rates. Much of Facebook’s early traction is attributed to what their VP of Growth, Alex Schultz described […]

Added the functionality to allow you to send transactional email newsletters. We’ve also made big improvements to Logs, timezone scheduling, and newsletter status reports.

Learn how to track customer activity, use your data to personalize emails, and create a multi-step messaging workflow.

Find out how to create personalized email campaigns that drive engagement and reduce customer churn.

A simple and effective way to help ensure that your email messages are only sent to genuine subscribers.