Imagine you’re visiting a new country, and you have a tour guide to show you around for the duration of your trip. Now imagine the tour guide helps you out on the first day, and then leaves you to figure it out on your own for the next week. That would be pretty disappointing, wouldn’t […]

There are a ton of ways for customers to interact with your company. It’s expected that in 2020, the average person will spend more than ten hours a day on their phones or computers and take in media via the radio, television, magazines, and newspapers.  With so much time spent on our phones, what’s the […]

B2B marketing automation helps you make a huge marketing impact, even if you have a small team. Here’s how to get started.

It’s an exciting day! We’re pleased to announce our first major release of the Drag and Drop editor. It’s a feature that we believe will transform the way you design, build, and edit responsive email templates. At Vero, we strive to help you send engaging, personalized content at scale. A core part of that is […]

A/B testing your email is a great way to make data-driven decisions in the future. Here’s a guide on what to test, and how to get started

Your IP and Domain reputation impact your deliverability. Here’s how email reputation works, how to check it, and how to improve

While it affects email deliverability, what exactly is the difference between hard bounces and soft bounces? Read our guide to learn more.

Every industry has its signature “tools of the trade,” but not many are as varied and complex as your marketing stack options. As marketing channels and strategies have evolved, so too have the software we use to accomplish tasks.  For your reference, a marketing stack is the set of tools and software you use to […]

If you don’t track and analyze your email efforts, you won’t know where to go next. Here’s what you need to know about email marketing KPIs

In this guide, we’ve categorized the biggest players in terms of Mailchimp Alternatives based on common use cases and needs so you can shortlist which tools to look at next.

In this post, we’ll cover COVID-19 marketing opportunities and ideas that can hopefully inspire and help you thrive during a crisis. 

A focus on retention rates creates a sustainable business that builds a reliable and profitable relationship with customers. Read our guide to learn more!

In tough times, your marketing plans might be scaled back or on hold. This is a marketing and email audit guide that will be helpful in any sort of crisis.

In this tutorial you will learn how we recommend you audit your Vero account. Clean up old data and minimize your data footprint in order to maximize your team’s efficiency and messaging ROI. There are four steps to follow when auditing your Vero account: Audit your customer data. Audit your event data. Audit your email […]

In the uncertain times of Coronavirus, businesses need to re-assess how to communicate with their customers. Here’s a round up of things to keep in mind.

Managing consumer needs can be challenging, but it also spells great opportunities for businesses. Read our guide on customer experience management!

Dear Vero Customers, Thank you so much for entrusting your marketing and engagement emails to Vero. We take this responsibility very seriously, and work hard to ensure we can deliver on our promise of service excellence to you every day. Given the impact the current outbreak of COVID-19 is having on the global community, I […]

Micro conversions are small, but integral steps a customer takes towards one of your business goals. But what exactly are they and why are they important?

Psychographic data can provide deep customer insights and boost your marketing efforts. Let’s explore what psychographic segmentation is and how to use it.