Don't make the mistake of prioritizing one time zone over another. Most marketers approach email timing this way and it's far less than ideal. They test send times, then choose the single time that delivers the most opens and clicks. That only works if you customers are all in the same time zone. Otherwise, there's a better way. We've said before that there is no best day to send emails. ...
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How to create useful, easy-to-manage, fully customized help documentation
A customer-centric approach to product, marketing and support is the key to building a great company.As anyone who's ever built a SaaS business can attest, it's easier said than done. We always aim to help customers find their way and this, ultimately, served as the foundation for our decision to build our own help documentation. Here's a perfect example of how that approach manifests itself in ...
You Don’t Have to Send So Many Emails
Your customers are inundated with hundreds of messages every day. The signal to noise ratio is lower than ever. But somehow, a handful of businesses manage to stand out in the inbox. Some rely on data to monitor behavior and trigger messages. Others invest in good, old-fashioned branding. Still others make their mark with great copywriting. There is no right way but there are plenty of wrong ...
The Zeigarnik Effect: Email Lessons on Progress, Satisfaction and Engagement
The Zeigarnik Effect is the uncomfortable feeling we get when things are left unfinished. That could be the cliffhanger in a season finale of your favorite TV show or the half-written proposal that's been sitting on your desk for a week."It seems to be human nature to finish what we start," according to Psychwiki.com. "And, if it is not finished, we experience dissonance." Whether you realize ...
Create emails that actually engage with these core principles
When the average person opens their inbox in the morning, most of the emails they receive don't engage. The question we have to ask is what distinguishes those emails that do engage? The answer is that we pay attention to emails that have context (one of our favourite words here at Vero). Good emails are not just random rows in the inbox - they are part of an end-to-end user experience ...