People are afraid of your product and it could be the primary reason you aren’t getting as many signups as you want. Humans are lizards.…
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3 Tips for Better Product Update Emails
What’s the difference between content marketing and product marketing? Content is a lead-generation tool, an education platform and a brand-building strategy. Goals center around audience…
The Future of Personalization: Use Real Data to Personalize Emails
Email is one of the most successful marketing channels. That means it is getting noisier. You need to be thinking about personalized emails if you’re…
Design at Vero: A Look Through the Years
Two months ago we hired our first full time Product Designer at Vero. We’re excited about fully realising all of the great ideas we have…
How Udemy Generates More Revenue with Smart A/B Testing
Like most “growth hacks,” the value of A/B testing has been lost in the rush for game-changing results today. As any experienced marketer or entrepreneur…
15 Customer Retention Emails to Help Reduce Churn
Customer retention emails are designed to help customers understand the value of a product, prompt engagement, and reduce churn rate. In this article, we take…
Case Study: Evernote’s Simple But Useful Onboarding Emails
How long has “Update the onboarding emails” been on your to-do list? Onboarding is the process of getting new users to “first value” as quickly…
A Guide to Triggering Personal Emails
Marketers have a tendency to over-automate. How many meetings have started with a great idea and ended with an “optimization plan”? Too many. The temptation…
How We Use Segmentation to Send Better Emails
Segmentation in email marketing leads to higher open and click rates, fewer unsubscribes and, in general, a better experience for your customers. But most marketers…