These days, just about every app, tool and platform collects data. Whether that’s customer, user or product data, organizations have access to more information than ever before. The more tools you use the more data sources you add and the more data you collect (think CRM, marketing software, payment software, etc).  While more data is […]

The ability to run A/B tests in a workflow is a long standing request that we’ve had a basic version of in private beta for some time. Thank you to everyone who voted for this feature and to all the beta users who gave us feedback. We’ve now made the feature available to all our […]

Happy new year! We’re excited to round out the first build cycle of 2022 and to bring you a heap of product updates this February. We’re starting the year with a sense of passion and urgency as we work toward a clear product vision for the future of customer messaging: one that is simpler, cheaper […]

Our co-founder and CEO, Chris Hexton, recently joined the Webprofits team on their podcast, B2B Marketing Insider, to chat through how we developed a new category of email marketing software. After listening back to the episode we realized how epic last year was for our team. Pandemic challenges aside, in the last 12-months we’ve realigned […]

Google Sheets for Vero Connect makes it super simple to send any type of email message directly from a Google Sheet. We’ve launched our latest way to access your data, via Google Sheets. Our newest Vero Connect integration gives you immediate access to the data you already have stored in Google Sheets and lets you […]

Vero Newsletters is unique because it’s designed to connect to data sources that already hold your customer data rather than to capture and store your data one more time. Vero is kind of like a “Lego” block: you can easily snap it onto the data stores in your stack and build the right solution for your business. […]

Vero Newsletters is unique because it’s designed to connect to data sources that already hold your customer data rather than to capture and store your data one more time. It’s kind of like a “Lego” block: you can easily plug it in to the tools in your stack and build the right solution for your business. Product […]

Chris here — CEO and a founder at Vero. I’m writing today to share our vision for the future. Over the last 12 months we’ve spoken with many customers and non-customers and we’ve learned a lot. This has brought renewed clarity to which problems we’re solving, who we’re solving them for and how we’re solving […]

You spend days, weeks, or even months planning a campaign. You go back and forth with your team over multiple rounds of edits, and you think you’ve really nailed it this time.  And then…crickets. Or even worse, complaints roll in.  What went wrong? If you don’t test your emails, you’ll never know. Email errors or […]

Everyone wants to feel appreciated and recognized, and your customers are no different. Loyalty programs encourage engagement and reward your most loyal fans, all while driving sales and boosting retention.  While there are many moving parts to developing a rewards program, having a robust customer loyalty email strategy can go a long way.  What reward […]

If you’re here right now, I’m willing to bet that your SaaS company offers a free trial. In fact, free trials are such a popular SaaS sales strategy, that you can assume nearly all software companies use some version of it, or a freemium product.  While having a free trial is a given, new users […]

Post-purchase emails continue building the relationship after the sale, and can do a lot to inform how a customer feels about your company’s experience. It’s worth the little extra work.  The sale doesn’t end at checkout Post-purchase email campaigns are the sequence of messages you send after a customer has submitted an order. They span […]

Once you’ve acquired a customer and built up the relationship, you open up the opportunity to sell them related items or features. Today we’re exploring cross-sell emails so that you’ll be ready to forge a new (and profitable) path in your email marketing and automation efforts. What is a cross-sell email A cross-sell email is […]

It’s time to sit down and revamp your SaaS company’s emails, and you aren’t sure where to start. Is email marketing for SaaS like every other industry? For most of us, the emails we have the most experience with are the ones that end up in our mailboxes, possibly from retailers. Many of the email […]

It’s time to celebrate! Celebrate your customers, that is. Anniversary emails are a great way to engage with your audience, make them feel special, and have a little fun. Oh, and personalization helped Vero customer HelloPrint boost their NPS scores by 35%, so it isn’t all just fun and games.   Why we love anniversary emails […]

This isn’t your first marketing rodeo, and you’re no stranger to lead generation strategies. Everyone can use a refresher now and then, though. We’re going to dive into the lead generation funnel, which metrics you should be tracking, and actionable tips you can start using today. Let’s get started! The lead generation funnel As with […]

Have you ever lost touch with a friend from college only to reconnect years later? Or perhaps you’ve rediscovered your favorite t-shirt in the back of your drawer. Everyone goes through phases in their life, and chances are, you’ve experienced a winback campaign in one way or another. A winback email campaign is a series […]

Customer relationships are like a flywheel—they require effort to get them started, but once they’re spinning, it’s easier to maintain. Acquiring a new customer takes hard work. After all, people aren’t likely to buy from you the first time they see your company.  Once you do win them over, though, you can reap the rewards […]

It’s a seemingly simple equation – the more relevant the email, the better the performance. There are so many ways to send better emails, though. For starters, triggered emails have a 40% higher click-through rate than general newsletters. Personalized emails make a user feel seen, and psychographic segmentation helps you stand out to your best […]