In the uncertain times of Coronavirus, businesses need to re-assess how to communicate with their customers. Here’s a round up of things to keep in mind.
Managing consumer needs can be challenging, but it also spells great opportunities for businesses. Read our guide on customer experience management!
Dear Vero Customers, Thank you so much for entrusting your marketing and engagement emails to Vero. We take this responsibility very seriously, and work hard
Micro conversions are small, but integral steps a customer takes towards one of your business goals. But what exactly are they and why are they important?
Psychographic data can provide deep customer insights and boost your marketing efforts. Let’s explore what psychographic segmentation is and how to use it.
The Net Promoter Score (NPS) is one of the most important metrics for organizations to monitor. But how do you use NPS emails to improve the customer experience? Read our guide to learn more!
In this article, we’ll go over what audience segmentation is, learn about why it’s crucial to have in your business, and how you can best implement it.
Email image issues can throw off even the best email teams by reducing deliverability, or tanking user experience. Read our guide to learn how to fix them!
By the end of this article, you’ll know what email analytics are and be familiar with specific metrics that you should be tracking for your campaigns.