You spend days, weeks, or even months planning a campaign. You go back and forth with your team over multiple rounds of edits, and you think you’ve really nailed it this time. And then…crickets. Or even worse, complaints roll in. What went wrong? If you don’t test your emails, you’ll never know. Email errors or […]
Everyone wants to feel appreciated and recognized, and your customers are no different. Loyalty programs encourage engagement and reward your most loyal fans, all while driving sales and boosting retention. While there are many moving parts to developing a rewards program, having a robust customer loyalty email strategy can go a long way. What reward […]
If you’re here right now, I’m willing to bet that your SaaS company offers a free trial. In fact, free trials are such a popular SaaS sales strategy, that you can assume nearly all software companies use some version of it, or a freemium product. While having a free trial is a given, new users […]
Post-purchase emails continue building the relationship after the sale, and can do a lot to inform how a customer feels about your company’s experience. It’s worth the little extra work. The sale doesn’t end at checkout Post-purchase email campaigns are the sequence of messages you send after a customer has submitted an order. They span […]
Once you’ve acquired a customer and built up the relationship, you open up the opportunity to sell them related items or features. Today we’re exploring cross-sell emails so that you’ll be ready to forge a new (and profitable) path in your email marketing and automation efforts. What is a cross-sell email A cross-sell email is […]
It’s time to sit down and revamp your SaaS company’s emails, and you aren’t sure where to start. Is email marketing for SaaS like every other industry? For most of us, the emails we have the most experience with are the ones that end up in our mailboxes, possibly from retailers. Many of the email […]
It’s time to celebrate! Celebrate your customers, that is. Anniversary emails are a great way to engage with your audience, make them feel special, and have a little fun. Oh, and personalization helped Vero customer HelloPrint boost their NPS scores by 35%, so it isn’t all just fun and games. Why we love anniversary emails […]
This isn’t your first marketing rodeo, and you’re no stranger to lead generation strategies. Everyone can use a refresher now and then, though. We’re going to dive into the lead generation funnel, which metrics you should be tracking, and actionable tips you can start using today. Let’s get started! The lead generation funnel As with […]
Have you ever lost touch with a friend from college only to reconnect years later? Or perhaps you’ve rediscovered your favorite t-shirt in the back of your drawer. Everyone goes through phases in their life, and chances are, you’ve experienced a winback campaign in one way or another. A winback email campaign is a series […]
Customer relationships are like a flywheel—they require effort to get them started, but once they’re spinning, it’s easier to maintain. Acquiring a new customer takes hard work. After all, people aren’t likely to buy from you the first time they see your company. Once you do win them over, though, you can reap the rewards […]
It’s a seemingly simple equation – the more relevant the email, the better the performance. There are so many ways to send better emails, though. For starters, triggered emails have a 40% higher click-through rate than general newsletters. Personalized emails make a user feel seen, and psychographic segmentation helps you stand out to your best […]
If you have ever asked a friend where they get their haircut, or bought new food after trying it at a friend’s house—a referral has influenced you. Whether you directly ask for recommendations from those around you, or just take a cue from what they’re doing, referrals are a powerful marketing strategy. So what exactly […]
Over the last several months, with input from many of our customers, we’ve been working toward a new pricing scheme that we believe better aligns with the way businesses use and grow with Vero. Today we’re releasing our new pricing, available to all new Vero customers. The principles driving our new pricing are outlined below. […]
In this guide, we’ll look at great promotional email examples, and help you craft emails that delight users and drive more revenue for your business.
Imagine you’re visiting a new country, and you have a tour guide to show you around for the duration of your trip. Now imagine the tour guide helps you out on the first day, and then leaves you to figure it out on your own for the next week. That would be pretty disappointing, wouldn’t […]
There are a ton of ways for customers to interact with your company. It’s expected that in 2020, the average person will spend more than ten hours a day on their phones or computers and take in media via the radio, television, magazines, and newspapers. With so much time spent on our phones, what’s the […]
B2B marketing automation helps you make a huge marketing impact, even if you have a small team. Here’s how to get started.
It’s an exciting day! We’re pleased to announce our first major release of the Drag and Drop editor. It’s a feature that we believe will transform the way you design, build, and edit responsive email templates. At Vero, we strive to help you send engaging, personalized content at scale. A core part of that is […]
A/B testing your email is a great way to make data-driven decisions in the future. Here’s a guide on what to test, and how to get started
Your IP and Domain reputation impact your deliverability. Here’s how email reputation works, how to check it, and how to improve
Insights and resources for improving product-first email and push messaging campaigns.
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