B2B marketing automation helps you make a huge marketing impact, even if you have a small team. Here’s how to get started.

A/B testing your email is a great way to make data-driven decisions in the future. Here’s a guide on what to test, and how to get started

Your IP and Domain reputation impact your deliverability. Here’s how email reputation works, how to check it, and how to improve

While it affects email deliverability, what exactly is the difference between hard bounces and soft bounces? Read our guide to learn more.

If you don’t track and analyze your email efforts, you won’t know where to go next. Here’s what you need to know about email marketing KPIs

In this guide, we’ve categorized the biggest players in terms of Mailchimp Alternatives based on common use cases and needs so you can shortlist which tools to look at next.

In this post, we’ll cover COVID-19 marketing opportunities and ideas that can hopefully inspire and help you thrive during a crisis. 

A focus on retention rates creates a sustainable business that builds a reliable and profitable relationship with customers. Read our guide to learn more!

In tough times, your marketing plans might be scaled back or on hold. This is a marketing and email audit guide that will be helpful in any sort of crisis.

In the uncertain times of Coronavirus, businesses need to re-assess how to communicate with their customers. Here’s a round up of things to keep in mind.

Managing consumer needs can be challenging, but it also spells great opportunities for businesses. Read our guide on customer experience management!

Micro conversions are small, but integral steps a customer takes towards one of your business goals. But what exactly are they and why are they important?

Psychographic data can provide deep customer insights and boost your marketing efforts. Let’s explore what psychographic segmentation is and how to use it. 

The Net Promoter Score (NPS) is one of the most important metrics for organizations to monitor. But how do you use NPS emails to improve the customer experience? Read our guide to learn more!